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Digital Marketing Specialist
2 months ago
We are seeking a highly skilled Digital Marketing Coordinator to join our team at Clarion Events North America Inc. As a key member of our marketing team, you will play a pivotal role in executing and optimizing web and email campaigns to achieve our commercial objectives.
Key Responsibilities- Develop and Execute Digital Marketing Strategies: Design, execute, and optimize digital marketing campaigns that align with our overall marketing and commercial strategies and are user-friendly.
- Take Ownership of Assigned Tasks and Projects: Take ownership of assigned tasks and projects, striving for excellence in execution while meeting established deadlines and brand guidelines.
- Enhance Campaign Effectiveness: Develop proficiency in email and web marketing channels to enhance campaigns and meet commercial goals.
- Perform List Segmentation and Audience Analysis: Perform list segmentation and audience analysis to improve targeting and engagement for email campaigns.
- Manage Website Content: Manage website content, ensuring it is accurate, up-to-date, and aligned with brand guidelines and SEO best practices.
- Monitor Performance Metrics: Monitor email and website performance metrics and user behavior to identify opportunities for optimization and enhancement.
- Provide Data-Driven Insights: Utilize testing and analytics to provide data-driven insights for enhancing performance and driving conversions.
- Adapt Marketing Strategies: Adapt marketing strategies based on analytics, customer feedback, and industry trends, while implementing new tools for improved efficiency.
- Collaborate with Cross-Functional Teams: Collaborate with commercial, marketing, and data teams to enhance first-party data acquisition, deliver conversions and leverage insights for strategic innovations.
- Develop Strong Partnerships: Develop strong partnerships and work closely with fellow Digital Marketing Coordinators to ensure seamless support for all brands, including assisting team members with their brands during peak periods.
- Participate in Team Meetings: Actively participate in digital marketing team meetings to share insights and best practices, and brainstorm innovative solutions.
- 2+ Years of Experience in Digital Marketing: 2+ years of experience in digital marketing, preferably in a B2B environment.
- Proficiency in Digital Marketing Tools: Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Content Management Systems, email marketing software, etc.) – Pardot, Wordpress, ASP a plus.
- Basic HTML Coding Experience: Basic HTML coding experience for email.
- Strong Analytical Skills: Strong analytical skills with the ability to interpret data and make data-driven recommendations.
- Solid Understanding of UI Standards: Solid understanding of UI standards and trends across all devices, platforms, and email providers.
- Basic Knowledge of SEO and SEM: Basic knowledge of SEO and SEM techniques to enhance digital marketing efforts.
- Excellent Communication and Collaboration Skills: Excellent communication, collaboration, and project management skills.
- Eager to Learn and Implement New Strategies: Eager to learn and implement new testing methodologies and strategies.
- Detail-Oriented with a Focus on Delivering Results: Detail-oriented with a focus on delivering results.
- Competitive Base Salary: Competitive base salary.
- 100% Remote Position: 100% remote position.
- Generous PTO and Company-Paid Holidays: Generous PTO and company-paid holidays, including a day off for your birthday every year, and in 2024 our employees will receive the entire week of July 4th AND the entire last week of the year off.
- Full Benefits Package: A full benefits package, including medical, dental, vision, voluntary life insurance, HSA (plus employer contribution), and FSA.
- 401(k) Plan with Employer Match: 401(k) plan with employer match.
- Opportunity to Travel: Opportunity to travel across the country to attend our shows and meet people from a multitude of different industries.
