Digital Marketing Strategist
4 weeks ago
Job Summary:
As a Digital Marketing Specialist at OUR COMMUNITY CREDIT UNION, you will play a key role in supporting and enhancing the organization's digital marketing efforts and online presence. This role involves developing and implementing comprehensive digital marketing strategies, managing content, search engine optimization, and analyzing campaign performance.
Key Responsibilities:
- Develop and implement digital marketing strategies to meet business objectives
- Manage website updates and blogs using Square Space and other CMS platforms
- Optimize web content for search engines and manage search engine marketing campaigns
- Use data analytics tools to monitor and report on the performance of digital marketing campaigns
- Design and execute email marketing campaigns to engage and retain customers
- Monitor and respond to member reviews, inquiries, and feedback through digital channels
- Maintain up-to-date knowledge of credit union compliance regulations
- Collaborate with OUR COMMUNITY CREDIT UNION team members to ensure brand consistency and compliance requirements
- Stay updated on social and digital marketing industry trends and adapt the organization's platforms accordingly
Requirements:
- Bachelor's degree or equivalent experience in digital marketing, communication, data science, or a related field
- Minimum of two years of experience in digital marketing or a related role
- Proficiency in using digital marketing tools and platforms
- Strong written and verbal communications skills
- Ability to work independently and as part of a team
- Preferred experience with CMS, CRM, and other data-driven tools
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