Ambitious Brand Expansion Manager

7 days ago


Los Angeles, California, United States WOM Full time

Company Overview

WOM is a pioneering restaurant discovery mobile app that leverages AI, community engagement, and user feedback to provide a unique experience for users in LA and nationally.

We're on a mission to disrupt the status quo by offering a fresh alternative to traditional review platforms, tackling issues like outdated reviews, deciphering ratings, and scattered word-of-mouth recommendations.

Salary

$80,000 - $100,000 per annum, depending on experience and qualifications.

Job Description

You'll be our growth hacker and first point of contact for market expansion, responsible for developing and executing strategies to introduce our brand to new cities.

This hands-on role requires you to be on the ground, visiting restaurants, engaging with customers, and capturing insights to inform our expansion strategy.

From guiding editorial direction across TikTok, Instagram, and our website to incorporating customer feedback from our app, you'll create a scalable content playbook that drives engagement, fuels growth, and sets the stage for our dominance in new markets.

Key Responsibilities:

  • Market Strategy & Expansion:
  • Develop and implement a go-to-market plan for entering and scaling in new cities.
  • Identify standout restaurants each week to feature in our signature video series.
  • Content Creation & Storytelling:
  • Produce weekly FMK (F*ck, Marry, Kill) videos offering bold culinary takes.
  • Host on-the-street interviews (Street Eats) showcasing authentic local favorites.
  • Editorial & Platform Management:
  • Oversee content calendars on TikTok and Instagram.
  • Manage our website's editorial pipeline and keep city guides updated.
  • Customer Engagement & Feedback:
  • Field user feedback via our app to enhance user experience and features.
  • Incorporate audience insights into content strategy for continuous improvement.
  • Influencer Partnerships & Community Building:
  • Identify, engage, and maintain relationships with influencers and content creators.
  • Amplify our brand presence through strategic collaborations.


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