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Senior Director of Consumer Marketing
2 months ago
Acadia Pharmaceuticals is a leading biopharmaceutical company dedicated to advancing breakthroughs in neuroscience to elevate life. With a rich history of innovation, we have been at the forefront of healthcare for over 30 years, bringing vital solutions to those who need them most.
We have a proven track record of developing and commercializing innovative treatments for complex neurological disorders, including the first and only FDA-approved drug for the treatment of hallucinations and delusions associated with Parkinson's disease psychosis and the first and only FDA-approved drug for the treatment of Rett syndrome.
Our pipeline is focused on addressing unmet needs in central nervous system disorders, including Prader-Willi syndrome, Alzheimer's disease psychosis, and multiple other programs targeting neuropsychiatric symptoms.
For more information, please visit our website and follow us on LinkedIn and X.
Job SummaryWe are seeking a highly experienced Senior Director of Consumer Marketing to lead our consumer marketing strategy and patient-focused touch-points critical to the commercial success of Nuplazid. The ideal candidate will have a deep understanding of the marketing mix and the ability to deliver an exceptional patient and caregiver experience from awareness to ongoing treatment.
Key Responsibilities- Develop and implement a comprehensive consumer marketing strategy, including media and strategic partnerships, patient awareness, engagement, and activation.
- Lead the development of innovative, powerful multi-channel consumer marketing plans, including video, digital, social, website, email/CRM, and print.
- Collaborate with cross-functional teams to refine and expand our digital, social, and mobile plans to engage and activate consumers.
- Develop and track metrics for media mix, consumer engagement, and promotional effectiveness, linking to broader success metrics of the brand.
- Build and maintain seamless partnerships with critical stakeholders, including corporate affairs, advocacy, and healthcare professional marketing.
- Lead consumer KOL/influencer identification and relationship development, as well as patient/care partner ambassador strategy and execution.
- Oversee all consumer-related agencies to ensure high standards of performance.
- Proactively manage marketing budget and drive business growth.
We are seeking a highly experienced professional with a minimum of 12 years of progressively responsible experience in the pharmaceutical or biotech industry, including digital marketing experience. A minimum of 8 years of experience in a leadership role is required. An equivalent combination of relevant education and applicable job experience may be considered. Healthcare professional and consumer marketing experience is preferred.
The ideal candidate will possess strong technical marketing competencies, including marketplace/consumer analysis, consumer segmentation, brand positioning, brand sustainability, execution excellence, and multi-channel media plan development.
What We OfferWe offer a competitive base salary, discretionary bonus, and equity awards based on individual and organizational performance. Our benefits package includes medical, dental, and vision insurance, 401(k) plan with a fully vested company match, employee stock purchase plan, 15+ vacation days, 14 paid holidays, 10 days of paid sick time, paid parental leave, and tuition assistance.
We are an equal opportunity employer committed to diversity, equity, and inclusion. We welcome applications from qualified individuals with disabilities and disabled veterans. If you require a reasonable accommodation, please contact us at [insert contact information].
