Digital Marketing Director
10 hours ago
As a key member of the Scripps Health team, the Director of Digital Marketing will oversee the development and execution of the organization's consumer-facing web properties and digital marketing initiatives. This role requires a strong understanding of user experience design principles, accessibility requirements, and regulatory mandates.
Key Responsibilities:
* Collaborate with IT and clinical teams to integrate web products with electronic health records (EHR) systems.
* Utilize data analytics and market research to inform web product development and optimize digital marketing campaigns for maximum effectiveness and ROI.
* Lead cross-functional teams to deliver high-quality digital products that align with business objectives and provide value to patients and providers.
Requirements:
* Minimum of 8-10 years of experience in digital marketing and web product management, with a strong preference for experience in the healthcare industry.
* Bachelor's degree in Business Administration, Healthcare Administration, Marketing, Information Systems, or a related field.
About Scripps Health:
Scripps Health is a leading healthcare provider in San Diego, committed to delivering high-quality acute healthcare services. Our mission is to provide compassionate, patient-centered care with a focus on rapid response, advanced medical treatments, and a multidisciplinary approach that ensures the best possible outcomes for patients in critical need.
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