Director of Direct Response Marketing

3 weeks ago

Washington, Washington, D.C., United States InsideHigherEd Full time
Job Summary

We are seeking a highly skilled and experienced Director of Direct Response Marketing to join our team at Georgetown University Medical Center. The successful candidate will be responsible for developing and implementing a comprehensive direct response fundraising and awareness program for GUMC units.

Key Responsibilities
  • Develop and deploy a comprehensive direct response fundraising plan for all GUMC affiliated units, focusing on donor retention, acquisition, and growth.
  • Lead special fundraising initiatives for the School of Medicine, including Medical Reunion Weekend fundraising, White Coat sponsorship campaign, and the School of Medicine 4th Year Class Giving campaign.
  • Oversee the inclusion of key philanthropic messaging for GUMC and its units in all direct response fundraising efforts, partnering with GUMC Development colleagues, leadership, faculty, staff, and students.
  • Manage the budget of approximately $600,000+ for direct response fundraising efforts for GUMC, managing any relationships and financial needs of special vendors used for GUMC direct response fundraising efforts.
  • Recruit, train, and manage at least one full-time employee, ensuring the professional development of staff and providing accurate and timely feedback and coaching.
Requirements and Qualifications
  • Bachelor's degree
  • 7+ years of professional experience in fundraising, direct response marketing, communications, or commensurate skills and experience
  • Desire to contribute to and participate in the mission of Georgetown University and its Medical Center
  • First-hand experience engaging constituents through strategic, direct response fundraising and communications
  • Experience and comfort working with complex metrics and analysis
  • A track record of high achievement and meeting or exceeding goals with a proven ability to think strategically and develop strategic plans
  • Professional and collegial demeanor and ability to exercise diplomacy
  • Experience working with donors and/or volunteer leaders with the ability to think creatively and innovatively
  • Ability to lead by example and through instruction with excellent written and verbal communications skills
  • Strong technical/computer skills, including Microsoft applications (particularly Excel, Word, PowerPoint, and Access)
  • Highly organized with a strong attention to detail
Work Mode Designation

This position has been designated as Hybrid 2 Days. Please note that work mode designations are regularly reviewed in order to meet the evolving needs of the University.

Pay Range

The projected salary or hourly pay range for this position which represents the full range of anticipated compensation is: $66,783.00 - $126,720.23

Compensation is determined by a number of factors including, but not limited to, the candidate's individual qualifications, experience, education, skills, and certifications, as well as the University's business needs and external factors.

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