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Director, GUMC Direct Response Marketing

1 month ago

Washington, Washington, D.C., United States InsideHigherEd Full time
Job Summary

The Director, GUMC Direct Response Marketing will lead the development and deployment of a comprehensive direct response fundraising and awareness program for Georgetown University Medical Center. This role will be responsible for creating an annual strategic plan for all direct response fundraising marketing for GUMC units through a multi-channel approach, including direct mail, phone, digital marketing, and peer-to-peer solicitations.

Key Responsibilities
  • Develop and deploy a comprehensive direct response fundraising plan for all GUMC affiliated units with a focus on donor retention, acquisition, and growth, as well as dollars under $25K.
  • Continue to develop more robust direct response fundraising programs for the Georgetown Lombardi Comprehensive Cancer Center and GUMC Research (Biomedical Graduate Research) incorporating patient, physician, and donor impact stories and new audiences to raise awareness and support for those units.
  • Lead special fundraising initiatives for the School of Medicine: Medical Reunion Weekend fundraising, White Coat sponsorship campaign, and the School of Medicine 4th Year Class Giving campaign.
  • Oversee the inclusion of key philanthropic messaging for GUMC and its units in all direct response fundraising efforts, partnering with GUMC Development colleagues, leadership, faculty, staff, and students to include impact storytelling throughout fundraising efforts.
  • Continue to utilize data-driven strategies to increase fundraising and evaluate the health of the donor pipeline, and to develop a data-driven leadership giving strategy to increase $1K + donors to GUMC units.
  • Execute and/or partner on special fundraising initiatives when appropriate, serving as the lead Annual Giving representative for strategic and new fundraising priorities.
  • Manage the budget of approximately $600,000+ for direct response fundraising efforts for GUMC, managing any relationships and financial needs of special vendors used for GUMC direct response fundraising efforts.
Requirements and Qualifications
  • Bachelor's degree
  • 7+ years of professional experience in fundraising, direct response marketing, communications or commensurate skills and experience
  • Desire to contribute to and participate in the mission of Georgetown University and its Medical Center
  • First-hand experience engaging constituents through strategic, direct response fundraising and communications
  • Experience and comfort working with complex metrics and analysis
  • A track record of high achievement and meeting or exceeding goals with a proven ability to think strategically and develop strategic plans
  • Professional and collegial demeanor and ability to exercise diplomacy
  • Experience working with donors and/or volunteer leaders with the ability to think creatively and innovatively
  • Ability to lead by example and through instruction with excellent written and verbal communications skills
  • Strong technical/computer skills, including Microsoft applications (particularly Excel, Word, PowerPoint, and Access)
  • Highly organized with a strong attention to detail
Work Mode Designation

This position has been designated as Hybrid 2 Days. Please note that work mode designations are regularly reviewed in order to meet the evolving needs of the University.