Strategic Marketing Product Manager

3 days ago


Boulder, Colorado, United States Antech Diagnostics Full time
Job Title: Manager of Preventive Care and Customer Marketing

We are seeking a highly skilled and experienced marketing professional to join our team at Antech Diagnostics. As the Manager of Preventive Care and Customer Marketing, you will be responsible for developing and implementing marketing strategies to increase compliance with diagnostics recommendations in veterinary clinics.

Key Responsibilities:
  • Conduct market research to understand the needs and behaviors of veterinary practices regarding diagnostics compliance.
  • Develop and execute industry-recognized education and marketing programs to increase compliance with diagnostics recommendations.
  • Collaborate with sales, sales enablement, and corporate accounts teams to ensure effective implementation and uptake of compliance programs.
  • Work closely with cross-functional teams to ensure alignment of marketing strategies with product development and sales goals.
  • Manage the marketing budget to ensure resources are effectively allocated to achieve program goals and deliver a strong return on investment.
Requirements:
  • Bachelor's degree in marketing, business administration, or a related discipline.
  • 3+ years of marketing experience in healthcare, veterinary diagnostics industry, or research.
  • Proven track record in developing and implementing marketing strategies in a veterinary or healthcare setting.
Preferred Qualifications:
  • Advanced degrees: DVM/LVT or MBA.
  • Veterinary industry experience: direct experience in the veterinary industry is highly valued.
  • Certifications: CVPM designation is highly valued.
  • Technical skills: advanced knowledge of digital marketing tools, data analytics software, and CRM systems.
What We Offer:
  • Paid Time Off & Holidays
  • Medical, Dental, Vision (Multiple Plans Available)
  • Basic Life (Company Paid) & Supplemental Life
  • Short and Long Term Disability (Company Paid)
  • Flexible Spending Accounts/Health Savings Accounts
  • Paid Parental Leave
  • 401(k) with company match
  • Tuition/Continuing Education Reimbursement
  • Life Assistance Program
  • Pet Care Discounts

We are proud to be an Equal Opportunity Employer - Veterans / Disabled. For a complete EEO statement, please see our Career page at https://www.antechdiagnostics.com/careers.



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