Senior Product Marketing Manager

4 days ago


Boulder, Colorado, United States Insight Global Full time
Job Title: Senior Product Marketing Manager

We are seeking a highly skilled Senior Product Marketing Manager to join our team at Insight Global. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that drive business growth and customer engagement.

Key Responsibilities:
  • Develop and execute marketing plans that align with business objectives and customer needs.
  • Collaborate with cross-functional teams to develop product messaging, positioning, and value propositions.
  • Conduct market analysis and research to identify trends and opportunities for growth.
  • Develop and maintain a thorough understanding of power markets and the products and data to support market participants.
  • Create engaging content, including graphics and infographics, to tell the story of our products and solutions.
  • Work closely with the Product and Sales teams to develop sales collateral and other sales enablement tools.
  • Monitor and analyze key performance indicators (KPIs) to inform marketing strategies and optimize results.
Requirements:
  • Minimum of five years experience in the energy industry, with a strong preference for experience in North American power markets.
  • Experience in SaaS, data analytics, or data science in the energy industry.
  • Minimum of five years experience in Marketing, Product Marketing, Product Management, or in an analyst or trader role.
  • Ability to tell a visual story through the creation of graphics and infographics.
  • Bachelors degree in Marketing, Business, or related field; MBA preferred.

We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances.



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