Senior Marketing Director of Strategic Account Management

4 days ago


Richmond, Virginia, United States Commonwealth of Virginia Full time
Job Summary

The Director of Strategic Account Management and Media is a key leadership position within the Commonwealth of Virginia's Enterprise Marketing and Communications team. This role is responsible for contributing to the development of strategic marketing expertise and leading the account management and paid media teams.

Key Responsibilities
  • Lead the development and execution of strategic marketing plans that align with university objectives, target audience insights, and emerging trends.
  • Manage primary and secondary research efforts to ensure marketing insights are strategic and actionable.
  • Lead and facilitate discussions with creative teams to develop compelling advertising concepts and materials.
  • Write strategic and inspiring creative briefs informed by research/audience insights.
  • Review creative to ensure strategic alignment with the creative brief and that brand mandates are met.
  • Consult with internal and external university partners, providing thought leadership that focuses on elevating brand awareness and perceptions.
  • Lead, manage, and mentor the account management team with responsibility for executing content tactics through effective and flawless project management.
  • Provide leadership, mentorship, and direction to the account management team, fostering a culture of collaboration and innovation.
  • Oversee the brand marketing budget; collaborate with finance staff to ensure the team follows finance and procurement guidelines.
  • Responsible for delivering project assignments on time and budget.
  • Oversee media strategy, planning, and buying with an external media partner(s) to ensure strategic media thought leadership and innovative channel approaches.
  • Lead the Associate Media Director and external media partner(s) in the creation of strategically and tactically sound media plans and tactics that deliver positive results.
  • Monitor and analyze paid media campaign performance metrics, KPIs, and ROI to assess effectiveness while continually identifying opportunities for optimization and improvement.
Requirements
  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
  • Seasoned marketing professional with a minimum of eight years in strategic planning, account management, and client services roles within an advertising agency and/or client-side marketing department.
  • Knowledgeable and proficient with leading media strategy and planning efforts.
  • Experience with leading and supervising a high-performing team.
  • Proven track record of developing and implementing successful marketing strategies and advertising campaigns that drive positive business results.
  • Strong leadership and management skills, with the ability to inspire, motivate, and empower team members to achieve their goals.
  • Excellent communication and interpersonal skills, with the ability to articulate complex concepts to a variety of audiences.
  • Strategic thinking and problem-solving abilities, with a data-driven approach to decision-making and campaign optimization.
  • Comfortable leading content development for traditional and non-traditional media channels.
  • Proficiency with digital marketing tools and platforms, possessing a keen understanding of current trends and best practices in digital marketing and communications.
  • Adaptable and resilient, with the capacity to thrive in a dynamic and fast-paced environment.
  • A strong collaborator with demonstrated experience working in and fostering successful outcomes among a variety of stakeholders, diverse faculty, and staff.


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