Senior Account Executive

3 weeks ago

New York, New York, United States McCann Health London Full time
Job Summary
The Senior Account Executive is responsible for developing and maintaining relationships with clients and agencies. This role involves mentoring junior account management staff, working directly and independently with clients, and serving as a bridge between the client and agency.

Key Responsibilities
Project Management: Lead projects with little or no supervision, create staffing plans, and statements of work.
Client Management: Act as a day-to-day contact for clients, interface directly and with minimal or no supervision to build trust and establish relationships. Effectively communicate and provide status updates.
Brand Planning: Work with the account team to create strategic plans for clients and ensure that work is in line with the strategic vision of the brand.

Account Management
Act as a liaison between clients and agencies.
Daily contact with client management, marketing, product, and communications heads.
Direct and assign jobs as needed, monitor the flow of all jobs.
Prepare promotional programs and proposals within budgets and deadlines.

Strategic Planning
Involved in all elements of the strategic planning process, including market research, testing, and development of market plans.
Creative development, client presentation, tactical implementation, and overseeing the implementation of advertising programs on a daily basis.
Has a clear understanding of therapeutic categories and stays up-to-date on the competitive landscape.
Recommend strategic programming to drive business to meet or exceed forecasts while executing programs within budget.
Responsible for achieving the agency's expected levels of profitability.
May mentor Assistant Account Executives and/or Account Executives and provide direction on projects.
Conduct client presentations, approve estimates and client billing, and responsible for P&L on assigned products.
Identify potential legal issues and direct staff to obtain appropriate counsel.
Effectively execute strategies, problem-solve, and develop solid business relationships.

Requirements
Bachelor's degree
3 years of relevant industry experience
Proficiency in Microsoft Office, specifically Microsoft Word, Excel, and PowerPoint
Strong communication, presentation, and organizational skills
Ability to establish effective demeanor and communication to influence one's point of view
Knowledge of therapeutic categories and competitive landscape
Ability to recommend strategic programming to drive business growth

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