Head of Field Marketing
2 weeks ago
Veeam Software, a leader in data protection and ransomware recovery, is dedicated to enabling organizations to not only recover from data disruptions but to thrive beyond them.
Our comprehensive Veeam Data Platform provides a unified solution for various environments, including cloud, virtual, physical, SaaS, and Kubernetes, ensuring that IT and security professionals can trust that their applications and data remain secure and accessible.
With our headquarters in Seattle and a presence in over 30 countries, Veeam safeguards more than 450,000 clients globally, including a significant portion of the Global 2000, who rely on us to maintain their operational continuity.
In this dynamic role, you will lead a skilled team of marketers to craft and implement impactful integrated marketing initiatives. This position demands a seasoned expert with a unique combination of strategic insight, creative problem-solving, and practical execution in a field marketing setting.
Your responsibilities will include:
- Conducting regional sales and market evaluations
- Analyzing sales pipelines to identify growth opportunities
- Assessing market conditions to pinpoint business prospects
- Monitoring key business metrics, including market share and competitor activities
- Setting performance indicators for the team to track and enhance marketing effectiveness
- Reporting ROI metrics to leadership consistently
- Overseeing a comprehensive omni-channel marketing strategy
- Managing field marketing efforts within budgetary constraints
- Executing integrated demand generation campaigns targeting new and existing leads, with a focus on Channel Marketing
- Coordinating and executing events, trade shows, and sales meetings, including logistics and follow-up
- Engaging in internal and external meetings to maintain close relationships with partners and customers
- Participating in regular marketing planning sessions
- Acting as the voice of the customer and partners within the organization
- Collaborating with sales and product development teams to design effective marketing campaigns
Qualifications:
- Significant marketing experience, ideally within an enterprise software context
- 5+ years of experience in leading diverse teams in a matrixed environment
- Creative and innovative mindset with the ability to capture market attention
- Proven track record in leading field marketing teams and achieving measurable results
- Ability to thrive in a fast-paced, collaborative environment
- Strong analytical skills to leverage market intelligence for strategic planning
- Experience working with partner ecosystems and best practices in co-marketing
- Accountability for organizational alignment and budget management
- Comprehensive understanding of campaign management and marketing automation tools
- Willingness to travel within the US as needed
Veeam Software is an equal opportunity employer, committed to diversity and inclusion in the workplace.
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