Associate Director, Regional Marketing, CV Mavacamten

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Associate Director Camzyos Regional Marketing (RMK), New Jersey Region

Department - US Marketing (CV & Established Brands)

Summary

The Associate Director, Regional Marketing (RMK), Camzyos role is a senior in-market position within the US commercial organization that will focus on commercial KOL engagement to gain insights into regional opportunities and provide a bridge between regional markets and headquarters, speaker development and refresher training for disease state (and product, when appropriate), and will support the execution of approved patient programs. The RMK will develop strategies and implementation plans directed towards important and influential external stakeholders in their area. Regional Marketing will liaise with other field-based professionals, within approved SOPs, including but not limited to RBDs, DBMs, Market Access Account Executives and MSL's, as appropriate, in addition to home office-based colleagues in Marketing, Sales, Market Access and Medical Affairs, as appropriate. The position will report to the Director, Camzyos Regional Marketing and be part of the US Camzyos Marketing team.

Responsibilities - include, but are not limited to, the following;Establish BMS as a credible and trusted partner amongst the thought leaders in Hypertrophic Cardiomyopathy (HCM)Develop deep clinical and commercial knowledge of the HCM market; understand the treatment and market dynamic in their specific regionsDrive results in key areas, including KOL relationship management, refining our approach to insights collection/reporting and advocacy development, speaker identification, training and management, and regional marketing effortsExecutes physician engagement activities in the field and at key congressesAdvance Organizational Capabilities and Effectiveness by embedding the Regional Marketing functionBalance customer-facing time and managing marketing projectsWorks with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program executionProvides field-based training for Sales when neededManage marketing projects and budgets associated with any regional key customer activitiesPost-Launch CoordinationExecute Account Coordination with all Matrix PartnersAlign with organizational focus on top accountsResponsible for monitoring account-level execution, identifying gaps, and driving coordinationSpeaker Program Management & EngagementCreate appropriate Branded and Un-Branded Speaker Program ContentDevelops physician speakers to provide high-quality speaker programs on disease state and product, when appropriateProvides refresher and follow up training to speakers on approved speaker materialsEnsures appropriate and compliant execution of speaker programsMonitors speaker performance at live programsProvides field-based training to speakers on speaker programs when neededConduct all aspects of business in compliance with BMS's values, policies, SOPs, and the laws, regulations and codes that apply to our business. Skills/Knowledge Required: Minimum 5 years of experience in one of the following: product marketing, field sales or medical affairsMinimum 5 years of experience in the Cardiovascular therapeutic areaMarketing, Sales Management, and / or launch experience strongly preferredAccount Management with Specialty experience strongly preferredExperience with thought leader engagement, ad boards and speaker's bureau strongly preferredProven ability to manage large geographical territoryDemonstrated ability to build productive stakeholder relationships and effectively meet their needsAbility to inform strategies, develop tactics and execute against strategic plans under short timelines that will help to achieve the desired goalsStrong business acumen. Understands market dynamics, business drivers, corporate goals and impact on strategyClinical knowledge and aptitude in complex disease states. Desire to continuously learn and improve by applying new knowledge and skills on the jobEffective verbal and written communication skills and organizational abilitiesSelf-driven with strong organizing and planning skills. Able to determine effective approaches and take the appropriate action based on the available information and consistent with the over-arching strategyAbility to leverage appropriate interpersonal styles and techniques to gain acceptance of ideas or plansHighly collaborative with the ability to manage multiple projects simultaneouslyWillingness to try different and novel ways to deal with work problems and opportunities.Business travel, by air or car, is regularly requiredWillingness to work evenings and select weekends is requiredPreferred Hub for recruiting: NJ#LI-REMOTE

If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

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On-site Protocol

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Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

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