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Marketing Development Representative II

2 months ago

Tallahassee, Florida, United States State of Florida Full time
About the Role

We are seeking a highly skilled Marketing Development Representative II to join our team at the State of Florida. As a key member of our marketing team, you will play a crucial role in developing and implementing marketing strategies to promote the sale of agricultural and seafood products.

Key Responsibilities
  • Assist in developing assessments of marketing needs of the Florida agricultural and seafood industry.
  • Implement a variety of promotional programs and strategies to stimulate demand and increase the total market share of Florida agriculture products.
  • Plan and implement projects/activities to promote the sale of agricultural and seafood products, including events, trade events, and program materials.
  • Establish and maintain contact with major users of agricultural and seafood products, such as chain restaurant buyers and institutional buyers.
  • Provide direct assistance to the staff on a variety of administrative and general assignments.
  • Develop ideas and recommendations for promotional items.
  • Maintain a comprehensive working knowledge and capability in general office procedures, databases, and other technical capabilities as needed.
Requirements
  • Bachelor's degree from an accredited college or university with a major course of study in marketing, business, English, merchandising, economics, agriculture, international affairs, leisure services, or communications.
  • Three years of professional experience in marketing, communications, advertising, public relations, agriculture, international affairs, leisure services, business, or industry development.
  • Or, a master's degree from an accredited college or university with a major course of study in business administration and two years of professional experience as described above.
  • Requires possession of a valid Driver's License.
Preferred Qualifications
  • Knowledge of the methods and techniques of promoting merchandise.
  • Knowledge of public relations principles and practices.
  • Knowledge of the principles and techniques of effective communication.
  • Knowledge of program planning and evaluation techniques.
  • Ability to plan, organize, and coordinate work assignments.
  • Ability to provide technical assistance and advice to business groups.
  • Ability to review and evaluate economic and business development data.
  • Ability to plan and coordinate promotional activities.
  • Ability to analyze inventories and develop marketing strategies.
  • Ability to present information in a concise and organized manner.
  • Ability to utilize problem-solving techniques.
  • Ability to establish and maintain effective working relationships with others.
  • Ability to work independently.
  • Ability to analyze economic trends in agriculture.
  • Ability to design and develop promotional materials.
  • Ability to review and evaluate merchandising data.
  • Ability to communicate effectively.
What We Offer

The State of Florida offers a highly competitive total compensation package, including annual and sick leave benefits, nine paid holidays, state group insurance coverage options, retirement plan options, flexible spending accounts, tuition waivers, and more.

For a complete list of benefits, please visit our website.