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Media Planning Associate

2 months ago

New York, New York, United States dentsu Full time
Job Overview

The Media Planning Associate serves as a key point of contact for the account, reporting directly to a Senior Associate or Manager. This role involves overseeing the tactical communications planning process and providing insightful recommendations to the senior media team and clients. You will be responsible for managing daily operations for assigned accounts while gaining a comprehensive understanding of the client's overarching business and marketing objectives.

Key Responsibilities

Communications Strategy:

  • Assist in developing client media communication plan objectives.
  • Design and maintain media plans, flowcharts, buying guidelines, testing strategies, budget summaries, and performance reports.
  • Contribute to communication opportunities pertinent to the assigned brand or category.
  • Draft Points of View (POVs) and assess new media formats and channels.
  • Support the Communications Planning Supervisor in gathering and analyzing syndicated consumer and media usage data.
  • Compile competitive market and media reports for each brand or category.
  • Act as a liaison for the client's internal media team and the primary contact for brand staff during media discussions.
  • May supervise the work of Assistant Communication Planners, ensuring accuracy and quality of deliverables before submission to Supervisors or clients.

Client and Internal Relations:

  • Manage daily interactions with clients, addressing expectations and deliverables.
  • Assist the Supervisor in advising clients on effective media integration into their advertising and marketing strategies.
  • Support the Supervisor in identifying growth opportunities within existing client accounts.
  • Keep clients and team members informed of new opportunities or challenges.
  • Participate in and lead client and vendor meetings as appropriate.
  • Foster relationships with both internal and external teams.
Qualifications
  • Bachelor's Degree.
  • 0+ years of experience and familiarity with the media landscape.
  • 0-2 years of experience with analytical and online research tools such as Nielsen, @Plan, AdRelevance, etc.
  • Interest and familiarity with media planning.
Additional Information

The anticipated salary range for this position is $39,000 - $62,962. Actual salary will be determined based on various factors including relevant experience, knowledge, skills, and other permissible factors. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits are also available. For more information regarding dentsu benefits, please visit our website.

Dentsu is committed to a policy of Equal Employment Opportunity and will not discriminate against any applicant or employee based on legally recognized protected characteristics. Applicants with disabilities may be entitled to reasonable accommodations under applicable laws. Please contact your recruiter for assistance during the application process.

About Dentsu

Dentsu is an integrated growth and transformation partner to leading organizations worldwide. Founded in 1901 in Tokyo, Japan, and now operating in over 110 markets, we have a proven track record of fostering innovations and developing impactful growth solutions for clients. Dentsu delivers comprehensive experience transformation by integrating services across Media, CXM, and Creative, while our business transformation mindset drives sustainable growth for brands, people, and society.