Senior Brand Marketing Specialist
5 days ago
About the Role:
The Senior Brand Marketing Specialist is a high-performing contributor who works to facilitate and support marketing functions and projects. This role is responsible for helping implement in-depth business strategy and brand positioning and tracking marketing initiatives for brand marketing areas.
Key Responsibilities:
- Assist in the development and implementation of all brand marketing and merchandising materials and campaigns as well as researching additional data as needed for various departments.
- Support the department with developing, conducting, and analyzing results of research projects involving specific products and/or general market conditions.
- Address requests on product application and conduct product training sessions with Sales personnel or customers as needed, including assisting with the development of training materials.
- Provide product feedback and customer comments to Marketing teams.
- Ensure all brand information on internal and external websites is current.
- Assist with developing training materials as needed for new initiatives.
- Partner with various departments to define brand messaging and initiate marketing plans.
- Coach and review the work of lower-level professionals and coordinate project workflow.
- Influence others on company policy and procedure to resolve a wide range of issues.
- Develop communication material for marketing initiatives internally and externally and ensure all information on internal and external websites is current.
- Successfully lead after-action reviews to identify, document, and share lessons learned.
- Make process and business decisions based on understanding of company and customer as well as industry practices, standards, and trends.
- Find ways to assess and apply innovative ideas to enhance business results.
- Collaborate cross-functionally to evaluate technical, system, and process improvements.
Requirements:
- Bachelor's degree in a related field preferred.
- 4-6 years' relevant experience OR equivalent combination of education and experience.
About Mohawk Industries Inc:
Mohawk Industries Inc is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Mohawk, Mohawk Home, Pergo, and Quick-Step.
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