Residential Soft Surface Product Manager

2 weeks ago

Dalton, Georgia, United States Engineered Floors, LLC Full time
Job Overview

Position Summary:

The Residential Soft Surface Brand Manager (SSBM) plays a pivotal role in the introduction, promotion, and management of all offerings within the Residential Soft Surface product categories. This position demands an in-depth understanding of the product range and its competitive landscape. Key responsibilities encompass overseeing retail products from conception to market launch, evaluating performance across various retail channels, and driving annual revenue for carpet sales. Exceptional communication skills, both internally and externally, are crucial for success in this role.

Key Responsibilities:

  • This remote position necessitates significant travel in the sales field (at least 50% travel with overnight stays) to collect insights and feedback related to product development, samples, merchandising, competitive dynamics, and marketing requirements, while also fostering relationships with the sales team and retail clients.
  • Collaborate with Product Development, Product Marketing, and Product Category Managers to introduce new products, address product line gaps, and identify market opportunities. Work closely with sales to establish pricing, margins, and forecasts. Monitor the performance of existing products and manage SKU rationalization.
  • Sample Production: Ensure the timely introduction of new products to the market and manage sample inventory effectively. Provide merchandising, packaging, and shipping solutions to support the sales team.
  • Promotional Planning & Forecasting: Align capacity and service levels for promotional initiatives and accurately forecast new product launches.
  • Maintain regular communication with Sales, Sample Department, Customer Service, and Financial Services to facilitate the launch of new products and promotions, as well as manage ongoing promotions.
  • Coordinate with the Marketing team to fulfill merchandising requirements. Develop communication tools to train and inspire the sales team while maintaining direct communication with customers.
  • Present product and financial performance metrics to senior management and the sales team. Engage with buying groups, distributors, and international clients.
  • Formulate and submit an annual go-to-market strategy along with quarterly progress reports. Manage budgets, sample loss, and promotional expenditures.
  • Collect product feedback and competitive insights from the sales field. Attend regional sales meetings and events to educate and train the sales force.
  • Product Brands & Marketed Programs: Act as the primary point of contact for the residential product line. Ensure consistent communication with the sales field and respond promptly to inquiries.
  • Internal & External Communication: Coordinate product launches and promotional strategies with various managers. Collaborate with Digital Marketing to promote products and programs across digital platforms.
  • Product Pricing: Establish and maintain competitive pricing structures and communicate all pricing adjustments to ensure consistency across all channels.

Qualifications:

  • A minimum of five years of experience in a field sales role (e.g., Territory Manager, Regional Manager, Builder Specialist, Commercial Specialist, etc.).
  • Extensive knowledge of Engineered Floors and competitor soft surface product lines.
  • Proficiency in Panagon Report Manager, DSS Web Reports, G-Link, Excel, Word, and PowerPoint.
  • A college degree is preferred.
  • Strong organizational and communication abilities.
  • Must possess a high level of effective, professional corporate and sales presentation skills for diverse groups.

Additional Requirements:

  • Must be willing to travel overnight in the sales field and to the corporate office regularly (air, auto, and rail).
  • Must reside within a 30-mile radius of a major airport.
  • Ability to lift up to 30 lbs occasionally.
  • Must be capable of bending, stooping, standing, sitting at a workstation, and driving an automobile for extended periods.
  • Must hold a valid driver's license and provide proof of auto insurance.

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