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Digital Engagement Lead, US HCP
2 months ago
The ResMed Global Marketing team is seeking a highly skilled Digital Engagement Lead to join our US HCP team. This role will be responsible for leading the development and execution of digital marketing strategies to drive business outcomes and customer engagement.
Key Responsibilities- Lead the definition, design, execution, and measurement of all digital marketing strategies and tactics to deliver on the team's objectives and drive desired business outcomes.
- Lead a team of indirect reports to deliver digital campaigns and experiences in support of the US Provider go-to-market, working across multiple internal teams, external partners, and agencies.
- Define key results and targets, build estimates media and digital service investment, as well as digital resource capacity and overall campaign timing.
- Manage and monitor campaign status reporting, tracking deliverables from the digital marketing team, issue and risk management, and resource allocation across portfolio.
- Ensure campaign specialists meet established schedules, help resolve technical and operational issues, and accomplish digital delivery goals.
- Work closely with Digital Channel Leaders to develop and manage multi-channel digital campaigns that help ResMed achieve its brand building and acquisition goals.
- You are a digital marketing expert who excels in digital channel strategy and account management with proven success in the healthcare/medical device industry.
- 7+ years in client-facing roles that require a mix of influencing, validating, negotiating, understanding, and execution.
- Ability to establish strong working relationships with customers, work effectively to lead and be part of a virtual and dispersed team, and ensure delivery milestones.
- Strong collaboration skills, bringing teams together, identifying and nurturing talent.
- Creating digital solutions, coordinating preparation of campaign and digital capability proposals with technology and domain SMEs.
- Knowledge and understanding of Agile methodologies, identification and implementation of continuous improvement programs.
- The ideal candidate will have experience as both a healthcare and B2B marketer, having launched multichannel digital campaigns across an array of platforms.
- Knowledge and interest in new and emerging healthcare technologies.
- Prior agency-side, consulting, or in-house agency experience is helpful.
ResMed is shaping the future of healthcare by developing innovative solutions that improve the lives of millions of people worldwide. We recognize the need to build on and broaden our existing skills and continue to attract and retain the world's best talent. We offer holistic benefits packages, provide flexible work arrangements, cultivate a workforce culture that allows employees to grow personally and professionally, and deliver competitive salaries to our team members.
