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Director, US Achondroplasia HCP Marketing Lead
2 months ago
At BioMarin Pharmaceutical, we are seeking a highly skilled and experienced Director, US Achondroplasia HCP Marketing Lead to join our team. This is an exciting opportunity to lead the development and execution of HCP marketing strategies for Voxzogo in the US.
Key Responsibilities:- Develop and execute HCP marketing strategies to support the growth of Voxzogo in the US.
- Collaborate with cross-functional teams to ensure input, insight, and feedback are represented in strategies and operational plans.
- Act as the subject matter expert on Achondroplasia HCP-related strategy in the region.
- Develop and maintain HCP target lists in collaboration with sales.
- Lead and maintain multi-specialty Medical Expert identification & engagement, HCP speaker development, and conference strategy & management.
- Lead HCP insight gathering initiatives, including leading advisory boards and market research projects.
- Partner with Digital Community team for optimal planning and execution.
- Marketing reviewer and approver on the BioMarin Promotional Review Board (PRB) for all HCP materials, both branded and unbranded.
- Oversight of advertising agencies and internal graphic designers on the development, execution, and maintenance of HCP branded and unbranded materials.
- Oversee plans for appropriate rollout and training of HCP resources and materials during POA meetings for live and/or webex training, in collaboration with Commercial Learning and Development team.
- Identify and plan insight collection initiatives to inform brand strategy.
- Minimum 10+ years of related experience in the biotech/pharmaceutical industry, preferably within Rare Disease.
- Orphan drug experience required.
- Experience with strategic and executional marketing required.
- Industry sales experience beneficial, but not required.
- Experience working in complex and diffused markets preferred.
- Demonstrated ability to work in a team environment, including cross-functional influence without authority, is critical.
- Strong facilitation and leadership skills required.
- Ability to interact with and positively influence all levels of business across multiple departments.
- Strong analytical skills, solid general business skills, and a good understanding of the US pharmaceutical market.
- Excellent project management, attention to detail, and executional experience a must-have.
- Bachelor's degree required.
- MBA preferred.
Equal Opportunity Employer/Veterans/Disabled
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
In the U.S., the salary range for this position is $184,000 to $276,000 per year, which factors in various geographic regions.
The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors.
A discretionary bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
