Director, US Achondroplasia HCP Marketing Lead
2 days ago
At BioMarin Pharmaceutical, we are seeking a highly skilled and experienced Director, US Achondroplasia HCP Marketing Lead to join our team. This is an exciting opportunity to lead a critical growth driver for the US business and be a part of our Commercial organization that leads our global sales and marketing strategies around the world.
Job Summary:The Director, US Achondroplasia HCP Marketing Lead will be responsible for overseeing the execution of related initiatives in the US for achondroplasia and additional lifecycle indications. This includes defining the regional HCP strategy, ensuring the achondroplasia HCP strategic and tactical plan is established and maintained, and leading and executing the US marketing strategy for healthcare professionals to drive growth across the region.
Key Responsibilities:- Develop US commercial HCP strategies and tactics to support continued Voxzogo growth, competitive readiness, and lifecycle development opportunities.
- Collaborate with US community stakeholders including healthcare professionals, patient advocacy groups, and patients to ensure integration of their perspectives into all HCP plans.
- Develop, maintain, and optimize HCP target lists in collaboration with sales.
- Lead and maintain multi-specialty Medical Expert identification & engagement, HCP speaker development, and conference strategy & management.
- Lead HCP insight gathering initiatives including leading advisory boards and market research projects.
- Partner with Digital Community team for optimal planning and execution.
- Marketing reviewer and approver on the BioMarin Promotional Review Board (PRB) for all HCP materials, both branded and unbranded (DSE).
- Oversight of advertising agencies and internal graphic designers on the development, execution, and maintenance of HCP branded and unbranded materials.
- Oversee plans for appropriate rollout and training of HCP resources and materials during POA meetings for live and/or webex training, in collaboration with Commercial Learning and Development team.
- Identify and plan insight collection initiatives to inform brand strategy (e.g., Advisory Boards and/or Market Research with HCPs and/or patients).
- Minimum 10+ years of related experience in the biotech/pharmaceutical industry, preferably within Rare Disease.
- Orphan drug experience required.
- Experience with strategic and executional marketing required.
- Industry sales experience beneficial, but not required.
- Experience working in complex and diffused markets preferred.
- Demonstrated ability to work in a team environment, including cross-functional influence without authority, is critical.
- Strong facilitation and leadership skills required.
- Ability to interact with and positively influence all levels of business across multiple departments.
- Strong analytical skills, solid general business skills and a good understanding of the US pharmaceutical market.
- Excellent project management, attention to detail and executional experience a must-have.
Bachelor's degree required. MBA preferred.
This is an exciting opportunity to join our team and contribute to the success of BioMarin Pharmaceutical. If you are a motivated and experienced professional looking for a new challenge, please submit your application.
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