Director of HCP Marketing Strategy
1 week ago
Acadia Pharmaceuticals is a leading biopharmaceutical company dedicated to advancing breakthroughs in neuroscience to elevate life. With over 30 years of experience, we have been at the forefront of healthcare, bringing vital solutions to those who need them most. Our commitment to innovation has led to the development and commercialization of the first and only FDA-approved drug to treat hallucinations and delusions associated with Parkinson's disease psychosis and the first and only FDA-approved drug for the treatment of Rett syndrome. Our clinical-stage development efforts focus on Prader-Willi syndrome, Alzheimer's disease psychosis, and multiple other programs targeting neuropsychiatric symptoms in central nervous system disorders.
Job SummaryWe are seeking a highly skilled and experienced Director of HCP Marketing to lead our marketing strategy, tactical plans, and activities that drive brand commercialization to healthcare professionals across all marketing channels. As a key member of our brand team, you will be responsible for developing and executing promotional materials, leading the brand planning process, and interpreting scientific clinical data and market research insights into commercial strategy.
Key Responsibilities- Lead the brand strategy and message evolution, as well as the development of promotional materials to execute brand strategy across channels.
- Function as both an individual contributor and leader of the HCP marketing team within the brand team.
- Drive the brand planning process cross-functionally across the organization.
- Interpret and translate scientific clinical data and market research insights into commercial strategy.
- Lead the peer-to-peer strategy as well as execution through this marketing channel.
- Partner with sales training and the sales leadership and managed markets team to optimize the development and utilization of promotional materials for roll out at sales meetings.
- Responsible for strategic development and execution oversight of marketing-specific activities related to medical conventions, exhibits, and trade shows.
- Develop and deliver presentations as needed to commercial management and other internal groups.
- Develop strong external relationships with Key Opinion Leaders (KOLs) and drive KOL strategy for the brand.
- Manage commercial ad boards and collaborate with medical on all advisory board activities.
- Collaborate with Consumer Marketing team to ensure pull-through of consumer activation activities by Field and impact with HCPs.
- Design and shape HCP media strategy and digital tactics; track and optimize on an ongoing basis.
- Measure the impact of brand marketing activities on a continual basis and adjust course where appropriate.
- Responsible for the development and management of the US HCP promotions budget.
- Oversee market analysis, monitor competitive activity, and identify customer needs.
- Ensure that all Medical Legal Review (MLR) processes are followed and all programs are compliant with legal guidance and corporate policies.
- Manage multiple agencies to lead development of HCP brand tactical and strategic plans and partner in creation of brand tactics.
- Bachelor's degree in marketing, healthcare, business administration, or related field, or an equivalent combination of relevant education and experience.
- MBA with emphasis in marketing, brand management, healthcare marketing, or market research strongly preferred.
- A minimum of 10 years of marketing experience, with at least 8 years of progressively responsible experience and advancement within the pharmaceutical or biotech industry.
- A minimum of 2 years in a leadership role required.
- Neurology therapeutic experience preferred but not required.
- Strong biopharmaceutical brand management experience and demonstrated multi-channel tactical expertise.
- Experience interfacing with medical affairs.
- Ability to work successfully in a dynamic, fast-paced, team-oriented environment.
- Negotiating skills, specifically with business partners or management and influencing senior-level leaders regarding matters of significance to the organization.
- Proficiency at creating and communicating a clear vision among team members effectively aligning resources and activities to achieve functional area and/or organizational goals.
- Ability to travel up to 40% of the time.
- Competitive base salary, discretionary bonus, and equity awards based on individual and organizational performance.
- Medical, dental, and vision insurance.
- 401(k) Plan with a fully vested company match 1:1 up to 5%.
- Employee Stock Purchase Plan with a 2-year purchase price lock-in.
- 15+ vacation days.
- 14 paid holidays plus one floating holiday of your choice, including office closure between December 24th and January 1st.
- 10 days of paid sick time.
- Paid parental leave.
- Tuition assistance.
Acadia Pharmaceuticals is an equal opportunity employer committed to building a diverse, equitable, inclusive, and innovative company. We encourage applicants from diverse backgrounds to apply, and we are committed to providing reasonable accommodations to applicants with disabilities. Please contact us at [insert contact information] to request an accommodation.
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