Senior Marketing Manager

4 hours ago

Needham MA USA, United States SharkNinja Full time
Job Description

At SharkNinja, we're on a mission to positively impact people's lives every day in every home around the world. We're looking for a Senior Marketing Manager to lead our Robot Category team and drive profitable and sustainable growth for our business.

Key Responsibilities
  • Develop and manage global marketing/commercialization strategies for the Robots category to drive profitable and sustainable growth.
  • Contribute to the development of the product roadmap and assortment strategy, and ensure excellence of execution in market.
  • Manage the Robot Category Portfolio, from introduction to end-of-life of the product, prioritizing the audience and various retail segments.
  • Develop category/brand positioning strategies, portfolio architecture, product concepts, and pricing strategies to increase marketability, maximize sales, and achieve profitability.
  • Bring a keen understanding of the consumer goods landscape to analyze key business drivers, competitive trends, direct competitors' success and strategies, marketplace dynamics, and consumer need gaps that lead to disruptive, breakthrough new product propositions.
  • Anticipate obstacles and proactively plan accordingly while effectively elevating issues and strategizing solutions to problems that may arise during commercialization.
  • Act as a subject matter expert on assigned portfolio and customers (channel partners and end-users) to drive optimum marketing results.
  • Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products.
  • Partner with internal stakeholders to report on performance, insights, and optimizations on a periodic basis to all levels of the organization.
  • Evaluate the effectiveness and efficiency of current marketing strategies and tactics, and make recommendations for changes and improvements.
Requirements
  • Bachelor's degree in marketing or equivalent (MBA preferred).
  • 5-8 years of marketing experience, depending on degree and type of work experience.
  • Minimum 5 years of prior marketing and/or category management experience within consumer-packaged goods.
  • Advanced PowerPoint and Excel skills.
  • Creative thinking and problem-solving skills.
  • Demonstrated ability to develop and cultivate relationships.
  • Experience with financial analysis to make marketing recommendations.
  • Experience leveraging consumer insights to develop effective marketing programs and campaigns.
What We Offer

At SharkNinja, we value diversity, equity, and inclusion. We're committed to creating a workplace where everyone can bring their authentic selves and thrive. We offer a dynamic and supportive environment, opportunities for career growth and development, and a competitive compensation package.

We're an equal opportunities employer and welcome applications from diverse candidates. If you require a reasonable accommodation to participate in the job application or interview process, please contact our People & Culture team at accommodations@sharkninja.com.

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