Senior Manager, Winback Marketing

2 days ago


Atlanta NY USA, United States Sirius XM Radio Inc Full time
Job Title: Senior Manager, Winback Marketing

About the Role:

The Senior Manager, Winback Marketing will be responsible for developing and executing personalized marketing campaigns to re-engage former subscribers and trialers, driving customer acquisition and retention.

Key Responsibilities:

  • Develop and implement winback marketing strategies to increase activations and conversions
  • Manage projects from ideation to production, aligning with stakeholders and cross-functional teams
  • Collaborate with Creative Services, Brand, Legal, Digital Experience, and campaign operations teams to support campaign development and execution
  • Provide ongoing campaign performance feedback and insights to motivate the best work from internal teams
  • Review and monitor daily, weekly, and monthly performance reports to identify improvement opportunities and potential issues

Requirements:

  • 7+ years of marketing experience, preferably on a subscription service
  • Previous marketing experience with Salesforce required
  • Excellent attention to detail, time management skills, and ability to prioritize multiple tasks in a fast-paced environment
  • Strong verbal and written communication skills, public speaking, presentation skills, and excellent interpersonal skills
  • Data-driven marketer with a focus on testing and iterating to optimize campaigns
  • Strong analytical skills to report on campaign performance
  • Ability to operate independently and effectively in a matrixed environment, aggressively managing projects to achieve goals

What We Offer:

At SiriusXM, we offer a competitive salary range of $101,500.00 to $138,640.50, depending on skills, qualifications, and experience. This role may also be eligible for discretionary short-term and long-term incentives.

Equal Opportunity Employer:

SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation, or any other characteristic protected by applicable federal, state, or local laws.



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