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Senior Manager, Global Go To Market Strategy Opportunities

2 months ago

Needham, Massachusetts, United States Shark|Ninja Full time
About the Role

We are seeking a highly skilled Senior Manager, Global Go To Market Strategy to join our team at SharkNinja. As a key member of our commercial strategy team, you will play a pivotal role in guiding the direction and success of our market playbook for key categories.

Key Responsibilities
  • Commercial Planning: Participate in the development of our company's commercial strategy in alignment with overall business goals. Develop an end-to-end commercialization playbook for our key categories, analyzing market trends, customer needs, and competitor activities to identify opportunities for improvement.
  • Market Analysis: Conduct market research and analysis to identify emerging trends, customer preferences, and competitive threats. Use data-driven insights to make recommendations for product development, pricing, and market positioning.
  • Sales Enablement: Work closely with the Marketing, Sales Teams, and Strategic Sales & Analytics team to develop effective sales strategies and tools. Provide guidance on target markets, customer segments, and value propositions. Provide detailed direction to cross-functional teams to ensure the commercial strategy is followed consistently and we are asking the right questions before product market launch.
  • Go-to-Market Strategy: Lead the development of go-to-market plans for new products or services. Define the messaging, positioning, and channels to reach target customers via playbooks and ways of working.
  • Cross-Functional Collaboration: Work closely with product development, marketing, finance, and operations teams to ensure alignment of commercial strategy with overall business objectives. Communicate strategy effectively across the organization to ensure buy-in and execution.
  • Performance Monitoring: Define key performance indicators (KPIs) to measure the success of commercial initiatives. Regularly monitor and analyze KPIs to track progress and identify areas for improvement. Ensure cross-functional partners are adhering to the Commercial Playbook to ensure SharkNinja methodology is consistently delivered.
Requirements
  • Strategic Thinking and Consultative Skills: Ability to think long-term and develop innovative strategies to drive growth.
  • Market Analysis: Strong analytical skills to interpret market trends and data.
  • Business Acumen: Understanding of business principles, financials, and market dynamics.
  • Leadership: Experience leading and developing teams, with strong interpersonal skills.
  • Collaboration: Ability to work effectively across cross-functional teams.
  • Communication: Excellent verbal and written communication skills to convey complex ideas clearly.
  • Problem-Solving: Capacity to identify issues, develop solutions, and drive results.
  • Decision Making: Comfortable making data-driven decisions and taking calculated risks.
  • Project Management: Ability to manage multiple projects and priorities simultaneously.
  • Industry Knowledge: Understanding of the industry, competitors, and customer needs.
Education and Experience
  • Degree in Business Administration, Marketing, Economics, or related field (MBA strongly preferred).
  • 3+ years of experience in commercial strategy, business development, or related roles.
  • Experience in a matrix consultative and/or leadership position, preferably within a similar industry.
  • Proven track record of developing and implementing successful commercial strategies, playbooks, and/or highly detailed ways of working.