Digital Analytics Expert

2 weeks ago


Chicago, Illinois, United States Lumicity Full time
About the Role

Lumicity is seeking a highly skilled Digital Analytics Expert to join our team. As an Adobe Analytics Consultant, you will play a crucial role in helping our clients gain valuable insights into their digital performance.

Key Responsibilities
  • Set up and configure Adobe Analytics to track and report on key performance indicators (KPIs) and provide actionable insights to stakeholders.
  • Work closely with cross-functional teams to ensure accurate data collection across websites, mobile apps, and other digital platforms.
  • Collaborate with web development teams to ensure proper tagging and data layer implementations.
  • Analyze digital data to derive insights and recommendations that drive business growth.
  • Create and maintain dashboards, reports, and visualizations to present findings to stakeholders.
  • Conduct ad hoc analysis to support various business needs and provide data-driven solutions.
  • Develop and execute data-driven strategies to support business objectives and drive digital transformation.
  • Provide training and support to clients and internal teams on Adobe Analytics tools and best practices.
Requirements
  • 4+ years of experience working with Adobe Analytics for both web & mobile apps.
  • Experience and proficiency with AEP and Adobe Analytics/CJA components (projects, segments, calculated metrics, VRs).
  • Knowledge of data flow from mobile apps to Adobe and how web and mobile analytics work, including tags, cookies, variables, and Data Layer.
  • Experience with tag management systems such as Adobe Launch, Tealium, or Google Tag Manager.
  • Strong analytical and problem-solving skills.
  • Proficiency in data visualization tools (e.g., Tableau, Power BI).


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