Head of Marketing Analytics

1 week ago


Chicago, Illinois, United States TransUnion Full time

Overview:
At TransUnion, we foster a dynamic and inclusive workplace that promotes teamwork and innovation. Our environment encourages the exploration of new technologies and methodologies, allowing our employees to enhance their existing skills and develop new ones.

Role Summary:
We are in search of a pivotal leader to spearhead the development and expansion of our B2B Marketing Analytics division. The Director of B2B Marketing Analytics will be a dedicated, experienced, and results-oriented professional with a strong background in performance measurement and analytics.

Key Responsibilities:

  • Formulate and execute the B2B performance measurement vision and strategic roadmap for Global Marketing.
  • Provide expert consultation to the global marketing leadership team, utilizing data from various marketing platforms to illustrate marketing's impact on business growth.
  • Align analytics objectives with broader go-to-market functions, including product marketing and sales.
  • Lead, mentor, and inspire a team of analytics professionals, fostering their growth and identifying skill enhancements to improve team performance.

Qualifications:
Applicants should possess a Bachelor's Degree in statistics, economics, or a related quantitative discipline, along with over 12 years of experience in marketing data and analytics, including a minimum of 5 years in a leadership role. Proficiency in analytics tools such as Alteryx, Microsoft Power BI, and Salesforce Dashboards is essential, alongside a solid understanding of GA4, Adobe Analytics, and SEO tools.

Impact:
As a leader in digital marketing analytics, you will demonstrate a comprehensive understanding of digital planning and metrics relevant to B2B marketing. Your acute attention to detail will ensure data integrity and hygiene, while your storytelling ability will transform data insights into actionable narratives for stakeholders.

Martech Expertise:
Understanding the significance of data connectivity across marketing technology platforms is crucial. You will advocate for practices that enhance the organization’s capacity to derive insights from Salesforce and other platforms.

Attribution and Leadership:
Proven experience in developing B2B digital attribution methods and managing marketing analytics teams is required. This role also involves building a marketing analytics department from the ground up and identifying additional resources to meet organizational needs.

Work Environment:
This position operates in a hybrid model, requiring both virtual and in-person engagement at designated office locations.

Benefits:
TransUnion offers a comprehensive benefits package, including flexible time off, tuition reimbursement, parental leave, and retirement contributions with employer matching. We are committed to fostering a diverse workplace where all individuals are valued and respected.

Compensation:
The salary range for this position is competitive and reflects the general compensation landscape for similar roles, excluding any bonus incentives.



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