Senior Vice President, Programmatic Strategy

2 weeks ago

Burbank, California, United States ZenithOptimedia Full time

Company Overview:

ZenithOptimedia is a leading global media agency that leverages the power of innovative media solutions through its diverse agency brands. With a presence in numerous countries and a dedicated workforce, we focus on delivering exceptional value to our clients in a rapidly evolving digital landscape.

Position Summary:

The Senior Vice President, Programmatic Strategy will play a pivotal role in championing programmatic methodologies among both internal teams and external partners. This position entails overseeing the efficient execution of scalable campaign operations and processes. The successful candidate will be tasked with meeting financial targets by identifying upsell opportunities and fostering organic growth.

Key Responsibilities:

  • Lead and manage a team of specialists, including Directors and Managers, responsible for the programmatic execution of client campaigns.
  • Facilitate training, mentoring, and professional development for direct reports, ensuring continuous enhancement of skills and knowledge across the team.
  • Take ownership of Precision outputs, guaranteeing that top-tier planning recommendations are provided in terms of channel mix and budget allocation.
  • Collaborate with both existing and new partners across various platforms, data sources, and inventory to create innovative opportunities that align with client objectives.
  • Provide strategic thought leadership to clients and internal teams.
  • Ensure the financial and operational success of the assigned team.
  • Maintain a comprehensive understanding of the media landscape, identifying opportunities related to platform technology, data, and media inventory sources to drive value for clients.
  • Oversee the growth of current and prospective accounts, ensuring the appropriate team structure is in place for each client.

Qualifications:

  • 8+ years of experience in digital media, with a deep understanding of the advertising technology ecosystem.
  • 5+ years of progressive responsibility within an agency or media organization.
  • 5+ years of experience in people management, overseeing teams of 10 or more in account management or client services.
  • Expertise in Programmatic Marketing.
  • Proven ability to drive test-and-learn initiatives with a focus on incremental growth.
  • Exceptional interpersonal, verbal, written communication, and presentation skills.
  • Dynamic, entrepreneurial individual with a strong work ethic and interpersonal skills.
  • Capability to independently lead projects from inception to completion, collaborating with internal and external teams to maintain momentum.
  • Thorough understanding of the digital advertising landscape from either a media planning or sales perspective.
  • High proficiency in MS Office applications, particularly advanced skills in Excel and PowerPoint.
  • Excellent time management and project management abilities, with a knack for managing detailed work and effectively communicating project status to all stakeholders.

Additional Information:

All information will be kept confidential according to EEO guidelines.

Compensation: Competitive salary commensurate with experience, along with comprehensive benefits including medical, dental, vision, disability, 401k, and paid time off.

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