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Head of Programmatic Strategy

2 months ago

Burbank, California, United States Publicis Media Full time
Job Overview

Company Overview:
Publicis Media leverages the capabilities of contemporary media through its global agency brands, including CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom, and Zenith. As a vital segment of Publicis Groupe, which is publicly traded on Euronext Paris (CAC 40), Publicis Media focuses on digital-first, data-centric global practices that enhance client value and stimulate growth in a platform-driven environment. The organization operates in over sixty countries, employing more than 23,000 professionals worldwide.

Position Summary:
The ideal candidate for the Director role is deeply enthusiastic about digital advertising and is eager to shape the future of Publicis's approach to digital media procurement in a rapidly evolving market. This individual will lead the creation and implementation of programmatic campaigns across various channels, including Display, Social, Mobile, Native, and Video, within Publicis's internal programmatic media division. A passion for collaboration with industry experts, along with a commitment to continuous learning and teaching in technology, is essential for success in this role.

Key Responsibilities:

  • Oversee the health and growth of assigned accounts, including the management of programmatic strategies, campaign proposal development, and insightful post-buy analyses.
  • Collaborate with Strategy and Activation teams to communicate service offerings and identify innovative solutions in a cooperative manner.
  • Develop and implement Testing Roadmaps to enhance client success in Programmatic, with a particular emphasis on acquisition metrics.
  • Utilize analytical insights to craft a compelling narrative and vision that informs strategic direction.
  • Lead and motivate a team of 4-6 direct reports.
  • Foster a culture of teamwork, collaboration, and intellectual curiosity.
  • Support the professional growth of junior team members through regular one-on-one meetings, identifying development opportunities, and acting as a mentor.
  • Conduct regular knowledge-sharing sessions to explore and learn new strategies for optimizing campaign performance.
  • Provide executional expertise in the Programmatic landscape, including strategy, negotiation, and technical execution.
  • Ensure that team operations and client deliverables align with client objectives and the strategic vision of the business.
  • Promote programmatic media buying practices throughout the organization through educational initiatives.
  • Adhere to established account management standards and enhance campaign best practices through hands-on experience.
  • Maintain accountability for quality assurance procedures across all campaign phases.
  • Be fiscally responsible to senior executives for revenue and group expenditures.

Qualifications:

  • Bachelor's degree.
  • Comprehensive understanding of programmatic digital media planning and buying.
  • Exceptional communication, presentation, and writing skills.
  • Strong analytical capabilities, with a proactive approach to driving change through structured testing and learning.
  • Ability to organize and manage detailed tasks independently while balancing multiple responsibilities.
  • Minimum of 7 years of experience in integrated marketing agencies managing various programmatic media buying channels.
  • At least 3 years of experience in people management, overseeing a team in account management or client services.
  • Thorough knowledge of programmatic technology, including the DSP marketplace, planning tools, best practices, and ad networks.
  • Proficiency in Microsoft Office applications.

Additional Information:
All personal information will be handled confidentially in accordance with EEO guidelines.