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Senior Vice President of Programmatic Strategy

2 months ago

Burbank, California, United States Publicis Media Full time

Job Overview:

The Senior Vice President of Programmatic Strategy will spearhead the promotion of programmatic methodologies among both internal teams and external partners, while managing the execution of scalable campaign operations and protocols. This role is pivotal in meeting financial objectives by leveraging upsell opportunities and fostering organic growth.

Key Responsibilities:

  • Lead a team of specialists, including Directors and Managers, dedicated to the programmatic execution of client campaigns.
  • Oversee the training, mentoring, and professional development of team members, ensuring continuous enhancement of skills and knowledge through both formal certifications and informal learning processes.
  • Take ownership of the Precision output, guaranteeing that superior planning recommendations are delivered in terms of channel mix and budget allocation.
  • Collaborate with existing and prospective partners across various platforms, data sources, and inventory to create innovative, market-leading opportunities that align with client objectives.
  • Provide strategic thought leadership to clients and internal teams.
  • Ensure the financial and operational success of the assigned team.
  • Maintain a comprehensive understanding of the media landscape, identifying opportunities related to platform technology, data, and media inventory sources to drive value for clients.
  • Be accountable for the growth of current and potential accounts, ensuring the right talent is aligned with each client’s needs.

Qualifications:

  • 8+ years of experience in digital media, with a profound understanding of the advertising technology ecosystem.
  • 5+ years of progressive responsibility within an agency or media organization.
  • 5+ years of experience in people management, overseeing a team of 10 or more in account management or client services.
  • Expertise in Programmatic Marketing.
  • Proven ability to drive test-and-learn initiatives with a focus on incremental results.
  • Exceptional interpersonal, verbal, written communication, and presentation skills.
  • Dynamic, entrepreneurial individual with strong interpersonal skills and a robust work ethic.
  • Capability to independently lead projects from inception to completion, collaborating with internal and external teams to facilitate decision-making and maintain progress.
  • In-depth knowledge of the digital advertising landscape from either a media planning or sales perspective.
  • High proficiency in MS Office applications, particularly advanced skills in Excel and PowerPoint.
  • Excellent time management and project management abilities, with a knack for managing detailed work and effectively communicating project status to all levels.

Additional Information:

All personal information will be kept confidential in accordance with EEO guidelines. The compensation range for this position is competitive and will be determined based on the applicant's skills, qualifications, and experience, along with the requirements of the role. The company offers a comprehensive benefits package, including medical coverage, dental, vision, disability, 401k, and paid time off.