Digital Strategy and Communication Director

3 weeks ago

Washington, Washington, D.C., United States Black Bear Technology Solutions, LLC Full time

Job Title:
Digital Strategy and Communication Manager

Location:
DC Metro Area

Clearance:
Secret

Job Summary:

The Digital Strategy and Communication Manager will play a pivotal role in shaping and executing our digital strategy, ensuring that our online and print presence aligns with our brand and mission.

This position requires a blend of strategic vision, technical expertise, and creative flair to enhance user experience, optimize digital content, and drive engagement through innovative digital solutions.

Key Responsibilities:

  • Advise on shaping and executing digital strategic objectives, goals, and tactics.
  • Provide insights and recommendations on technology and digital-oriented innovations.
  • Implement and maintain consistent branding across digital and print products.
  • Oversee web presence and digital content production, ensuring an optimized user experience.
  • Conduct visitor testing to inform strategy and execution.
  • Create a cohesive and interactive digital experience for users.
  • Advise on technical innovation, content, and branding for the museum's mobile app.
  • Evaluate digital analytics and implement strategic improvements to enhance digital performance.
  • Play a significant role in managing the museum's digital marketing efforts.
  • Develop creative strategies and visuals for digital campaigns and advertising.
  • Ensure digital campaigns are aligned with overall museum goals and effectively engage target audiences.

Requirements:

  • Bachelor's degree in digital marketing, Communications, Information Technology, or a related field.
  • Proven experience in digital strategy development, technology innovation, and content management.
  • Strong understanding of web design, user experience, and digital marketing principles.
  • Proficiency in analytics tools, digital marketing platforms, and content management systems.
  • Excellent creative and visual skills, with experience in developing digital campaigns.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Strong communication, problem-solving, and teamwork skills.

Black Bear Technology Solutions, LLC is an equal opportunity employer.

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