Marketing Strategist for Charging Solutions

2 weeks ago


Chandler, Arizona, United States Minit Charger Full time

Minit Charger, a leading provider of charging solutions with over 25 years of experience, is seeking a dynamic and experienced Marketing Manager to spearhead our marketing strategy and elevate our brand presence within key industries.

As a pioneer in the charging industry, we serve diverse sectors, including government agencies like airports. We are committed to delivering efficient and reliable products that meet the evolving needs of our clients.

Your Role:
  • Develop and Execute Marketing Strategies: Craft and implement comprehensive marketing strategies to promote Minit Charger's products and services. Focus on strategic initiatives to expand brand awareness and visibility within target industries, including government sectors.
  • Content and Public Relations Management: Create and manage public relations campaigns, blog posts, news articles, and other engaging content to enhance our website's promotion and increase overall visibility. Ensure content resonates with the specific needs and interests of our target industries.
  • Networking and Industry Engagement: Cultivate and maintain strong relationships with industry associations and trade groups to showcase Minit Charger and its leadership within relevant publications. Focus on building a robust network within specific sectors.
  • Strategic Partnerships: Identify and establish strategic partnerships with complementary businesses and organizations to broaden our reach and co-market products, creating mutually beneficial opportunities.
  • Email and CRM Marketing: Develop and produce high-quality content for email campaigns and customer relationship management (CRM) activities. Focus on building an engaged audience through industry-related topics and highlighting new product announcements.
  • Social Media and Online Presence: Manage our social media presence on platforms like LinkedIn and YouTube to connect with industry professionals and share relevant content. Utilize industry-specific online forums and networks to reach potential customers effectively.
  • Search Engine Optimization (SEO): Ensure website content is optimized for search engines to enhance visibility and drive targeted traffic.
  • AI Tools for Marketing Engagement: Leverage artificial intelligence (AI) tools to enhance marketing engagement, personalize customer interactions, and improve the effectiveness of our marketing campaigns.
Your Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 3-5 years of experience in marketing, preferably within a technical, industrial, or government sector.
  • Proven experience in networking within industry and trade groups.
  • Strong public relations background with experience in creating and distributing press releases, blog posts, news articles, and video content.
  • Demonstrated ability to drive website traffic through targeted marketing strategies.
  • Excellent communication and interpersonal skills.
  • Proficiency in marketing automation tools and CRM software.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Ability to manage multiple projects simultaneously and meet deadlines effectively.
  • Creative thinker with a passion for marketing and brand building.


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