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Senior Brand Manager

3 months ago

Princeton, United States Sun Pharmaceutical Industries, Inc. Full time

Sun Pharmaceuticals is committed to building a world class commercial team of passionate, ethical, and credible professionals who are committed to winning the right way and driven to find innovative ways of creating value in the market.



The Senior Brand Manager is responsible for the development and implementation of promotion designed to support brand strategy and execution of a biologic agent within a highly competitive dermatology market. This critical role requires an energetic individual with strong marketing competency and the ability to thrive in an evolving organization. Integration and collaboration within the brand and broader matrix teams is requisite for successful delivery of the brand objectives.



Responsibilities:

Understanding of disease state and competitive landscape as context for creation of competitively differentiated marketing programs that drive and maintain customer engagement
Creation of programs that incorporate brand messaging and are adaptable to customer segments for both personal and non-personal promotion
Design programs to support broader brand initiatives and compliment both HCP and patient strategies
Work with team to create, execute and monitor HCP digital strategy
Support development and execution of brand advisory board content, format and logistics to inform brand strategy
Contribute to content/material creation for a variety of peer to peer and speaker programs; develop and manage speaker training
Manage congress and professional society plans and activities
Develop and lead the brand sales field training and communication plan
Contribute to the development and implementation of national sales meetings
Liaise with Commercial Operations in execution of OCE HCP initiatives
Possess fundamental knowledge of primary research methodologies, provide input into the creation of primary research surveys, and interpret and apply research results to brand strategies and tactics
Utilize metrics to measure the effectiveness of promotion and related execution
Assist in the analysis and assessment of key performance indicators to inform brand strategy as well as identify new opportunities for the brand
Manage projects with agency partners including creative brief, timelines, contracts, MSAs, SOWs and POs in the creation of plans and tactics
Track and manage HCP budget
Take accountability within this role for ensuring brand meets or exceeds annual revenue and unit forecasts
Manage the MLR process for review and approval of promotion
Must be willing to travel nationally approximately 30-35% of the time



Qualifications:

Bachelor’s degree and a minimum of 4+ years pharmaceutical/biotech marketing experience
Brand marketing experience including strong understanding of digital marketing
Biologics experience in dermatology and/or rheumatology is preferred
Proven skills in the following: brand marketing, strategic thinking, project management and tactical execution, ability to master scientific data, analytical thinking, financial and budget management, POA and launch experience
Demonstrated ability to manage multiple projects simultaneously, set priorities and meet deadlines
“Can do” and team oriented mindset
Accountable, resourceful and acts with a sense of urgency
Ability to lead through influence across functional lines
Embrace change, adaptable with a positive, growth mindset
Business and financial acumen
Exceptional oral and written communication skills. Well versed in Microsoft Office applications (PowerPoint, Excel etc..)



PERSONAL SKILLS/ATTRIBUTES:

Transparent, ethical, honest, and collaborative team player with a sense of humor
Positive attitude and the ability to work effectively in a dynamic environment without losing focus on business goals
Strong and dependable leader who acts with humility and builds trust with management and across all stakeholders and cross functional groups including medical affairs, customer engagement, market access, sales, sales training, finance, legal, regulatory and compliance teams
Leadership mindset that seeks out opportunities to proactively ‘own the business’
Passion for value creation and building breakthrough brands with strategies and tactics that uniquely deliver on our customer’s needs



Disclaimer:

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of the incumbent(s).

We provide equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry