Head of Marketing and Brand

4 weeks ago

Princeton NJ, United States Sun Pharmaceutical Industries, Inc. Full time

The Senior Manager is a key member of the Market Insights and Analytics Team. Using their knowledge, skills and experience, they will provide actionable data driven recommendations to guide critical business decisions.  
The Senior Manager, MI&A will be responsible for the insights and analytics required for products within the SUN Pharma Branded US Portfolio.
In partnership with each products’ Brand Marketing and cross functional team, the Senior Manager is responsible for using expert analytics to provide meaningful market insights that enable effective, data driven decision-making.
The Senior Manager must also demonstrate the ability to work independently with a proactive approach to meet business needs and deadlines in order to drive company/business initiatives.
 
The Senior Manager will:
Become the key problem-solving partner to the relevant franchise and brands by establishing strong relationships with key cross functional team members and collaborating with them in understanding their unique business challenges.
Lead Qualitative and Quantitative market research projects to support the brand strategy, including vendor selection and management, design, execution and presentation of results.
Using their expert knowledge of secondary Pharmaceutical databases, answer analytical questions from the cross functional team
For their product and therapeutic area, lead competitive intelligence activities.
Bachelor’s Degree required; Masters Degree or MBA a plus
Overall minimum of 5 years of pharmaceutical industry experience, majority in the US
Minimum 5 years in marketing research and/or analytics or related experience involving: framing of strategic questions to be solved, generating insights (primary research and secondary analytics), synthesizing implications, driving for practical/actionable solutions, measuring impact
Solid understanding of qualitative and quantitative primary and secondary market research methods
Strong Experience with pharmaceutical data sources such as IQVIA, Symphony, Claims, and other syndicated resources; strong understanding of Patient/Claims data (APLD) preferred
Experience in collecting strategic Competitive Intelligence insights.
Demonstrated partnering and influencing skills, stakeholder management, and project management
Experience in Brand Marketing and/or other Business areas preferred (e.g., Managed Markets, Sales, BD, Sales Ops)
managed markets, pricing, medical, analytics, sales, marketing)

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