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Director, HCP Marketing

2 months ago

Bedford, United States Lantheus Full time
Description

Lantheus is headquartered in Bedford, Massachusetts with offices in New Jersey, Canada, and Sweden. For more than 60 years, Lantheus has been instrumental in pioneering the field of medical imaging and has helped physicians enhance patient care with its broad product portfolio.

Lantheus is an entrepreneurial, agile, growing organization that provides innovative diagnostics, targeted therapeutics, and artificial intelligence (AI) solutions that empower clinicians to find, fight and follow disease. At Lantheus our purpose and values guide our behaviors in all interactions and play a vital role in creating a dynamic environment that contributes to our success. Every employee is crucial to our success; we respect one another and act as one knowing that someone's health is in our hands. We believe in helping people be their best and are seeking to bring together a diverse group of individuals with different viewpoints and skill sets to be a part of a productive and inclusive team.

Summary of Role:

This opportunity requires both strategic and operational leadership to maximize the value of our in-line, pipeline, and acquired Prostate Cancer products.

At Lantheus, our purpose and values guide our behaviors in all interactions and play a vital role in creating a dynamic environment that contributes to our success. Every employee is crucial to our success, we respect one another and act as one knowing that someone's health is in our hands. We believe in helping people be their best and are seeking to bring together a diverse group of individuals with different viewpoints and skills sets to be a part of a productive and inclusive team.

The Director, HCP Marketing, will report directly to the Marketing lead and will contribute to the shaping and execution of the brand strategy, lead members of the marketing team, and work with cross-functional stakeholders to support the success of PYLARIFY. This leader will be focused on peer-to-peer strategy: lead key initiatives with cross-functional input to identify market needs and competitive opportunities, develop and execute peer-to-peer tailored promotional programs for appropriate audiences, lead congress activities and initiatives for HCPs.

In addition to possessing strong strategic and analytical skills, this role will provide strong leadership skills through times of change and drive performance within a fast-moving, challenging, and dynamic commercial environment. The leader will need to understand the competitive landscape, align with the broader prostate cancer franchise strategies, and customize approaches for specific HCPs including but not limited to Nuclear Medicine, Urology, Radiation Oncology and Uro/Medical Oncology. This position requires strong in-line leadership as well as the ability to influence and engage across the organization (e.g., Medical, Market Access, Regulatory, Contracting, etc.). The leader will ensure the success of PYLARIFY by leading new and innovative marketing approaches that create value for healthcare professionals and the company, as well as lead the planning and execution of differentiated experiences for PYLARIFY.

S/he will be an ambassador for instilling our company's cultural values, as well as be influential in recruiting, retaining and developing talent to deliver better patient outcomes.

Essential Responsibilities:

  • Support the development and execution of strategic and annual business plan for the brand to exceed targeted business objectives, driving best-in-class marketing practices within HCP channels.
  • Serve as a Peer to Peer (P2P) lead managing Speakers Bureau and KOL relationships, and driving the development and execution of day-to-day P2P programs to ensure best-in-class engagement across multiple channels (e.g. national/regional/local speaking engagements, ad boards, webinars, logistics, etc.)
  • In partnership with Market Research, conduct market analyses to create, implement and update strategic plans and performance objectives as appropriate; anticipate market trends; and ensure execution of plans to achieve maximum revenue, growth, and profitability.
  • Identify effective messages to communicate brand's core value story, optimizing delivery to customers and targets through traditional and innovative channels.
  • Partner with cross-functional team members on the omnichannel marketing strategy to own understanding of the brand strategy and tactical priorities, internal and external customer needs, and the competitive landscape.
  • Work closely with cross-functional partners and marketing leadership to create and maintain measurement plans and end-to-end KPIs.
  • Partner with Field Sales and Salesforce Effectiveness to ensure brand strategy and tactics are executed and pulled through via regional and national sales meetings; contribute to training content to support brand growth.
  • Develop HCP assets/tactics and manage/oversee accompanying promotional budget.

Capabilities / Competencies:

  • Demonstrate and employ the judgment, flexibility and situational leadership required to lead sales and marketing through complex combinations of market challenges, including business and organizational change necessitated by changes in the medical, regulatory, and business environment.
  • Build and cultivate productive relationships with internal and external stakeholders, vendors, business leaders/organizations, and colleagues to ensure consistency and collaboration that are essential to the success of Lantheus products and business at large.
  • Support/lead the team to manage growth and change, develop human capital, and create and maintain a culture of engagement and accountability. Consistent track record of providing prompt and objective feedback, coaching, and counseling to enhance or improve performance by setting expectations and holding individuals accountable for performance and behavior.
  • Embrace innovation and stay abreast of existing/emerging sales, marketing, and industry trends, relevant clinical, technical, and business developments, and governmental issues associated with current and new products in order to create opportunities to demonstrate the unique value of brand.
  • Champion and instill company and cultural values. Ensure initiatives align with Lantheus' culture and corporate goals.
  • Proven ability to communicate ideas and information both verbally and written in a persuasive and appropriate manner to all levels within the organization, as well as to partners outside of the organization
  • Ability to focus on execution and manage multiple, high-profile projects, in a fast-paced environment.
  • Demonstrate the ability to make enterprise-wide decisions and remain persistently focused on priorities.

Professional Experience / Qualifications:

Required:

  • BS Degree in Business or Marketing; MBA preferred
  • 10+ years in positions of escalating scope and responsibility within healthcare organizations or the equivalent; 5+ years leading marketing team members
  • Solid commercial experience with a solid record of achievement in either therapeutics or diagnostics
  • Proven ability to think strategically, as well as execute and implement
  • Strong analytical capabilities to take complex ideas, identify needs and quickly translate them into action
  • Comprehensive understanding of the pharmaceutical, diagnostic, and or medical device industry and hospital systems (e.g., GPOs, Medical Directors, P&T Committees, referral patterns, etc.), as well as state, local, industry, company and customer compliance regulations and policy
  • Strong familiarity with FDA regulations and ability to manage projects through the PRC process
  • Wide range of pharmaceutical/diagnostic/medical device commercial experience/knowledge inclusive of marketing and/or sales, commercial operations and training
  • Strong communicator with exceptional presentation skills required (oral and written)
  • Tactful and diplomatic professional with unquestionable integrity and personal values

Preferred:

  • Experience in Oncology, specifically prostate cancer
  • Radiopharmaceutical experience is ideal, but not essential
  • Clinical, scientific, and/or technical discipline knowledge (e.g., radiopharmaceuticals, nuclear medicine and/or urology-related disease states, treatment paradigms, and future trends)

Other Requirements:

  • Routine overnight travel based on business need and some weekend work may be required.
  • Valid driver's license

Core Values:

The ideal candidate will embody Lantheus core values:

  • Let people be their best
  • Respect one another and act as one
  • Learn, adapt, and win
  • Know someone's health is in our hands
  • Own the solution and make it happen

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)