Marketing Coordinator

1 month ago


Bedford, Ohio, United States All Around Children Full time
Job Title: Marketing & Enrollment Coordinator

We are seeking a highly skilled Marketing & Enrollment Coordinator to join our team at All Around Children. This role is responsible for driving enrollment growth and enhancing our community presence across our 8 childcare centers in Northeast Ohio.

Key Responsibilities:
  • Oversee and optimize the entire enrollment process, transforming inquiries into enrollments through seamless experiences and data-driven strategies.
  • Develop and execute multi-channel marketing campaigns across social media, Google Ads, and community events to boost our visibility and attract new families.
  • Analyze enrollment data and marketing metrics to identify trends, opportunities, and areas for improvement, ensuring maximum impact and ROI.
  • Develop and implement training programs for center directors and staff, empowering them with best practices in customer engagement and service excellence.
  • Build and nurture relationships with local businesses, schools, and organizations to enhance our community presence and partnerships.
  • Utilize CRM tools to track customer interactions, manage the inquiry-to-enrollment pipeline, and make data-driven decisions.
  • Enhance our online presence through SEO strategies, ensuring we rank high in local search results and stand out to prospective families.
  • Coordinate billing processes, address voucher delays, and ensure financial procedures run smoothly.
  • Collaborate with the owners to develop and maintain a comprehensive marketing dashboard that tracks key performance indicators.
Requirements:
  • 1-3 years of experience in marketing, customer service, or sales
  • A passion for all things marketing, especially in digital and community outreach. You thrive on creativity and innovation.
  • Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
  • Experience in developing and delivering training programs that empower teams and drive results.
  • Exceptional interpersonal skills with a talent for building relationships and engaging with diverse communities.
  • Proficiency with CRM systems, Procare, IntelliKids, and digital marketing tools.
  • Excellent verbal and written communication skills with a flair for crafting compelling content.
  • A proactive approach with the ability to work independently, manage multiple projects, and drive initiatives forward.
  • Ability to collaborate effectively with owners and staff across all centers.
  • Bachelor's degree in Marketing, Business Administration, Communications, or related field a plus
Benefits:
  • Paid Parental Leave
  • Medical, Dental and Vision
  • FMLA
  • Short Term Disability
  • Paid Life Insurance/supplemental
  • 401(k) program retirement savings w/company match
  • Employee Assistance Program (EAP)
  • Paid Holidays
  • Generous (PTO) Paid Time Off
  • Discounted Child Care

We invite you to apply to be a part of our dynamic team at All Around Children.



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