Marketing Coordinator
1 month ago
We are seeking a highly skilled Marketing & Enrollment Coordinator to join our team at All Around Children. This role is responsible for driving enrollment growth and enhancing our community presence across our 8 childcare centers in Northeast Ohio.
Key Responsibilities:- Oversee and optimize the entire enrollment process, transforming inquiries into enrollments through seamless experiences and data-driven strategies.
- Develop and execute multi-channel marketing campaigns across social media, Google Ads, and community events to boost our visibility and attract new families.
- Analyze enrollment data and marketing metrics to identify trends, opportunities, and areas for improvement, ensuring maximum impact and ROI.
- Develop and implement training programs for center directors and staff, empowering them with best practices in customer engagement and service excellence.
- Build and nurture relationships with local businesses, schools, and organizations to enhance our community presence and partnerships.
- Utilize CRM tools to track customer interactions, manage the inquiry-to-enrollment pipeline, and make data-driven decisions.
- Enhance our online presence through SEO strategies, ensuring we rank high in local search results and stand out to prospective families.
- Coordinate billing processes, address voucher delays, and ensure financial procedures run smoothly.
- Collaborate with the owners to develop and maintain a comprehensive marketing dashboard that tracks key performance indicators.
- 1-3 years of experience in marketing, customer service, or sales
- A passion for all things marketing, especially in digital and community outreach. You thrive on creativity and innovation.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Experience in developing and delivering training programs that empower teams and drive results.
- Exceptional interpersonal skills with a talent for building relationships and engaging with diverse communities.
- Proficiency with CRM systems, Procare, IntelliKids, and digital marketing tools.
- Excellent verbal and written communication skills with a flair for crafting compelling content.
- A proactive approach with the ability to work independently, manage multiple projects, and drive initiatives forward.
- Ability to collaborate effectively with owners and staff across all centers.
- Bachelor's degree in Marketing, Business Administration, Communications, or related field a plus
- Paid Parental Leave
- Medical, Dental and Vision
- FMLA
- Short Term Disability
- Paid Life Insurance/supplemental
- 401(k) program retirement savings w/company match
- Employee Assistance Program (EAP)
- Paid Holidays
- Generous (PTO) Paid Time Off
- Discounted Child Care
We invite you to apply to be a part of our dynamic team at All Around Children.
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