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Senior Connections Strategist

3 months ago

Birmingham, United States Publicis Groupe Full time

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Job Description

Strategy at Digitas is a multi-disciplinary team of Creative, Social, Experience and Connections Strategy experts, unified by a shared ambition to inspire ideas that move people.

To further accelerate this ambition, we are looking for an outstanding Sr. Strategist, Connections Strategy (CRM) – someone who champions a modern approach to connected brand experiences powered by data; who understands consumer behavior and context, and architects and orchestrates strategic communications to define how brands connect to people in a digital world

Sound like you? Read on.

What you’ll do:

  • Analyzing how consumers interact with CRM communications through extensive research and rigorous data analysis of performance data, competitive intel, and segmentation insights

  • Partnering with creative, tech, data and strategy leads in mapping consumer experience/CRM journeys to identify high-impact moments for brands to connect, build loyalty and increase lifetime value

  • Identifying opportunities to leverage 1P & 3P data and marketing technology stack to improve CRM strategies and tactics

  • Briefing creative teams on customer centric CRM experiences

  • Assessing CRM experiences across industries and identify new opportunities for transforming the current customer experience

  • Diving deep into our clients’ CRM, loyalty and CRM lifecycle strategies to understand:

  • Competitive landscapes and whitespace opportunities

  • Strategies and tactics to build deeper relationships with customers

  • Opportunities to evolve existing programs to deliver exceptional experiences

  • Bring best practices to clients in integrated marketing communications across addressable channels like email, sms, web, direct mail and media

  • Keeping clients apprised of competitive activity, cultural shifts and consumer trends

  • Forming collaborative relationships with other agency capabilities, partner agency teams and third parties as necessary

Qualifications

This crucial role requires a depth of expertise (5-7 years), including a track record of impactful work experience and professional ingenuity – which means you are :

  • Unwaveringly passionate with a healthy curiosity for turning human truths into compelling customer experiences and possess an unstoppable drive to bring those truths to life.

  • Comfortable conducting muti-faceted research and bottling up key insights to drive change and unlock next-gen experiences

  • A skilled analytical and strategic thinker – you’re strong on both IQ and EQ, as adept at reading data for insights as you are at reading clients for feedback

  • Data obsessed with the ability to partner with analytics to rapidly build test and learn plans

  • An emerging expert in CRM with knowledge of how to leverage audience segmentation, data and technology to build personalized customer loyalty and lifecycle strategies at scale.

  • A creative partner who can brief teams on the job to be done for each channel and own the vision for how the holistic system will come together

  • Effective at time-management, have impeccable organization and the flexibility to adapt quickly to changes

  • An amazing communicator and presenter – you’re articulate, straightforward, and engaging, and you can rally internal team and clients alike around a strategic approach

Got what it takes? We’d love to hear from you.

Additional Information

Digitas is an equal opportunity employer.