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Product Strategist

2 months ago

Birmingham, United States Sapient Full time

Company Description Hi there We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at .Job Description Strategists are responsible for assisting in the development and execution of strategic brand, and digital initiatives. At Razorfish, Strategists at this level have a strong proficiency in strategic tools and frameworks and are developing mastery across our toolbox and research techniques. The strategist will be playing a pivotal support role in shaping the brief and strategically evaluating early concepts all the way through to final deployment and evaluation of work. What you'll do: Support the development of deliverables such as: Personas, customer journeys, communication architectures, interactive/connection/touch-point plans, campaign plans, and program strategies Contribute to the development of digital marketing strategy for client's channels and experiences from insight definition to program strategy, creative briefing, and performance/reporting insights. Develop a deep understanding of the clients' category, their unique business dynamics within the category, and their consumer to drive program opportunity identification. Develop, conduct, and apply primary research techniques (quantitative and qualitative) to unearth insights that spark the creative process. Partner with cross-functional teams and creative specialists in the collaborative development of individual programs and campaigns. Partner with Data Science/analytics to elevate observations into actionable recommendations built on insight. #LIHybridQualifications What we are looking for: Experience developing digital marketing programs rooted in consumer behavior and 1st party data insights. Should be comfortable navigating ambiguity and providing clarity and focus for cross-functional teams. Demonstrates strong written and verbal presentation skills Synthesize qualitative and quantitative input from multiple sources to generate insights Ability to think and act both strategically and tactically Innate curiosity and aptitude to learn about marketing, brands, advertising, communications, culture, people, etc.Additional Information The Power of One starts with our people To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. Razorfishis an Equal Opportuni