Paid Media Marketing Analyst

2 weeks ago

Parsippany, United States Aquent Full time
Overview

Placement Type:

Temp to Perm

Salary (USD):

$35 - $40/hr contract (73-85K perm)

Start Date:

ASAP

Our global Learning and Ed-Tech client is looking for a remote, contract to perm, Paid Media Marketing Analyst to join their team ASAP:

*A background check must be complete/cleared prior to starting this assignment*

Paid Media Marketing Analyst -

We are searching for an exceptional and highly-skilled Paid Media (PPC) Marketing Analyst who is experienced in search & social paid advertising, savvy working with data, and creative in producing clickable/engaging marketing content.

You will actively execute comprehensive PreK-12 search and social PPC campaigns. This opportunity requires a deep in-depth knowledge of paid search and paid social media advertising tactics as well as the ability to coordinate, research, and produce impactful marketing content for deployment across multiple platforms (Google Ads, Facebook, Instagram, YouTube, X, and LinkedIn).

This role will report to the Manager of Social Media + Search PPC Marketing, and as a collaborative team, will be an influential part of the Social Media + Search PPC Marketing team.

Here is what you will get to do:

  1. Search Ads + Social Ads Campaign Development & Execution
    • Help lead in the development of search and social media campaigns/projects across functional teams that deliver stated business goals (e.g. Execute search and social media ad campaigns encompassing management, production, posting, and online conversations across multiple social networking platforms).
    • Actively engage with online communities via social networks, including routing inquiries for customer service, encouragement/support, and conversational engagement to promote corporate messaging and increase brand awareness
  1. Search and Social Ad Analysis and Reporting
    • Responsible for developing strategies to optimize the effectiveness and efficiencies of campaigns
    • Regularly reporting insights gained from social media monitoring tools, such as HootSuite or TalkWalker
    • Use analytics to guide social media and digital marketing strategy, understanding KPIs for different campaigns to drive better results
    • Budget management: monitor, track, re-forecast, and report on PPC spend
  1. Digital Marketing Strategy
    • Contribute ideas to the team and maximize business impact in a fast-paced, collaborative digital environment
    • Execute social media and PPC strategies that will increase brand awareness at the company and product level
    • Collaborate with our PR & Corporate Communications team to help maximize reach, engagement, and impressions


Requirements:
  • Bachelor's Degree or equivalent work experience required.
  • 3+ years of professional experience with Facebook, Instagram, X, YouTube, LinkedIn, TikTok, and Google Ads with proven results in impacting Key Performance Indicators of an organization.
  • Knowledge of social media management, advertising, and productivity/analytics tools such as Hootsuite, Sprinklr, Social Studio, Google Ads, Facebook Insights, X(Twitter) Analytics, etc.
  • Experience with social media design tools such as Photoshop, Canva, etc
  • Deep experience with data reporting & connector tools such as Excel, Supermetrics, etc.
  • Understanding how social media plays a role within a larger marketing team to contribute to a unified vision of campaigns
  • Ability to build strong relationships with both internal and external stakeholders with excellent interpersonal skills.
  • Strong interest in storytelling, business strategy, and education sector issues
Preferred:
  • Certified in Google Ads and Meta Ads Suite
  • Experience as an educator or an education-focused background (non-profit, teaching, etc.)
  • Professional writing and/or copy-editing


The target hiring compensation range for this role is $35 - $40 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium . More information on our awesome benefits

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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