Marketing Account Executive

3 weeks ago

Alexandria, United States Marketing General Incorporated Full time

Marketing General Incorporated (MGI), a Taylor Corporation company, is seeking a highly motivated and high-energy Marketing Account Executive to provide a blend of tactical, strategic, and interpersonal skills to support and manage multi-channel marketing campaigns.

Your Responsibilities:

  • Develops marketing calendars, schedules, and budgets and serves as the project manager across assigned clients and campaigns.
  • Prepares project concepts and leads project kick-off calls and other meetings.
  • Maintains relationships with clients by providing support, information, and guidance: researching and recommending new opportunities, recommending profit and service improvements. Keeps in constant contact with the client via regularly scheduled meetings, either in-person, telephone, video calls, or email communication.
  • Collaborates cross-functionally with internal departments including but not limited to Digital Services, Production, Creative Services, and Research to execute and deliver campaigns.
  • Prepares, edits, and proofreads draft copy, artwork, and proofs to ensure brand and messaging consistency and accuracy.
  • Prepares reports by collecting, entering, analyzing, and summarizing statistical and analytical spreadsheets to evaluate campaign results and ensure results are on track. Recommend course corrections if needed.
  • Maintains quality service by learning and following established agency and/or client schedules, policies, and procedures.
  • Maintains professional and technical knowledge by attending educational opportunities, reviewing professional publications, and establishing personal networks.
  • Contributes to team effort by accomplishing related duties as needed or assigned.

Requirements:

  • Undergraduate degree, or equivalent combination of education and experience, with at least 5 total years work experience and a minimum of 3 in marketing or related fields
  • Knowledge of direct response marketing and general marketing concepts, digital marketing, printing, mailing and data services industries
  • Ability to operate a variety of office technology and have excellent PC skills including Microsoft Word, Excel, and PowerPoint
  • Strong written and verbal communication skills
  • Must demonstrate a professional demeanor, outstanding interpersonal skills, the ability to deliver quality customer services, excellent organization skills, strong attention to detail, and the ability to effectively accomplish multiple tasks
  • Hands-on experience creating, analyzing, and reporting on campaign and testing data
  • The ability to work well independently and as part of a team and contribute to a successful team effort

We Would Prefer:

  • Background in association/membership marketing

This position is available for hybrid or remote work. Please note that all applications are managed through the Taylor Corporation.

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