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Executive Communications Lead, Customer Experience

2 months ago

Pleasanton, United States Workday Full time

Role can sit in Pleasanton, CA or San Francisco, CA

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

Employee & Executive Communications is a team of storytellers and strategic advisors to internal partners who engage Workmates across the globe to drive business impact. We actively support executive communications that promote Workday’s bold growth trajectory, and we're excited to be at the center of driving important change across the company: nurturing our values-driven culture, driving a growth mindset while elevating Workday’s reputation, and building Workday acuity and ambassadorship.

About the Role

It’s an exciting time to be at Workday We’re actively seeking the right talent to help us achieve our bold growth goals, scale the company and cultivate our outstanding culture. Workday is shaping the future of work, and we’re seeking a strong communications leader who can partner with three top executives to help us effectively tell our customer experience and go-to-market story across a diverse set of audiences, including employees, customers, partners, analysts, shareholders and influencers.

This is a highly visible and strategic role that will partner with Workday’s Chief Customer Officer; Workday’s Co-President and head of Global Revenue; and Workday’s President of Global Sales. The ideal individual for this role will have demonstrated enterprise SaaS experience and fully understand the go-to-market engine behind an enterprise software company–including how enterprise software products and services are generally sold and deployed. A proven track record to write clearly and with impact for multiple channels (keynotes, videos, organizational emails, blogs, and more) is critical. Other skills include the ability to forge strong relationships with executives and their leadership teams, capability to thrive in a fast-paced environment, and the capacity to prioritize at the same time. And since Fun is one of Workday’s core values, a sense of humor and the ability to not take oneself too seriously are also highly valued traits. Ready to learn more?

RESPONSIBILITIES:

  • Drive a strategic, mostly external, executive communications program for Workday’s Chief Customer Officer; Workday’s Co-President and head of Global Revenue; and Workday’s President of Global Sales, in partnership with PR, marketing, events, social media, employee communications, and AR.

  • Together with PR, develop executive thought leadership platforms and engagement strategies.

  • Work hands-on with executives and other key partners to plan, write, edit, and distribute a variety of different communication materials including blogs, video scripts, keynotes, etc.

  • Drive keynote development and be a strategic adviser to the executives on messaging, tone and speaker delivery.

  • Partner with executives and their teams to develop internal messaging and presentations for company updates, key initiatives, industry issues, and other topics; serve as strategic advisor in tandem with executive chiefs of staff and executive assistants

  • Work closely with executives to develop messaging that informs their external narrative and supports them on a variety of external-facing activities such as media briefings, customer-facing events, industry speaking opportunities, blogs, and more.

  • Help cultivate and grow the brand voice of Workday, using humor and fun to engage and inform—working closely with other teams within Marketing to ensure a consistent brand experience.

  • Collaborate closely with the design team to guide the development of corresponding visuals and slides that illustrate key points and help executives engage audiences

  • Partner tightly with the other teams and stakeholders within Corporate Communications, Marketing, Product Marketing, Partner Marketing, Customer Experience and Global Revenue leadership and other parts of the Workday to ensure tight alignment of messages and narratives.

About You

​Sr. Principal, Corporate Communications

Basic Qualifications

  • 12+ years working in corporate communications and marketing, including executive communications experience, in a fast-paced, high-tech company.

  • 12+ years writing and editing for a broad spectrum of multimedia communication channels

  • Shown success developing and implementing strategic employee and external communications across a variety of channels in support of senior level technical leaders.

  • Demonstrated experience at an enterprise, software-as-a-service company–working in communications on the go-to-market side of the business.

  • Established track record collaborating with and proactively supporting senior leaders on communications strategies and standard processes; client service attitude and consultative approach is a requirement.

  • Strong experience leading C-level keynote content development, including storyline development, script writing and guiding visuals (in partnership with visual designer)

  • Data-minded and metrics-oriented a requirement; experience building out reports and metrics-based programs for executive communications.

Other Qualifications

  • Ability to distill complex information into clear, concise messaging; ability to write in a simple, direct, warm and friendly tone.

  • High degree of flexibility, with the ability to prioritize simultaneously.

  • Innovative mindset—always looking for ways to improve how Workday communicates with and engages audiences.

  • Specific knowledge in selling and deploying enterprise software–not the actual selling or deploying but knowing and understanding the strategy and concepts behind each.

Principal, Corporate Communications

Basic Qualifications

  • 7-10 years working in corporate communications and marketing, including executive communications experience, in a fast-paced, high-tech company.

  • 7+ years writing and editing for a broad spectrum of multimedia communication channels

  • Shown success developing and implementing strategic employee and external communications across a variety of channels in support of senior level technical leaders.

  • Demonstrated experience at an enterprise, software-as-a-service company–working in communications on the go-to-market side of the business.

  • Established track record collaborating with and proactively supporting senior leaders on communications strategies and standard processes; client service attitude and consultative approach is a requirement.

  • Strong experience leading C-level keynote content development, including storyline development, script writing and guiding visuals (in partnership with visual designer)

  • Data-minded and metrics-oriented a requirement; experience building out reports and metrics-based programs for executive communications.

Other Qualifications

  • Ability to distill complex information into clear, concise messaging; ability to write in a simple, direct, warm and friendly tone.

  • High degree of flexibility, with the ability to prioritize simultaneously.

  • Innovative mindset—always looking for ways to improve how Workday communicates with and engages audiences.

  • Specific knowledge in selling and deploying enterprise software–not the actual selling or deploying but knowing and understanding the strategy and concepts behind each.


Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Primary Location: USA.CA.Pleasanton Primary Location Base Pay Range: $164,900 USD - $247,400 USD Additional US Location(s) Base Pay Range: $134,700 USD - $247,400 USD



Our Approach to Flexible Work

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process