Vice President of Marketing + Communications

2 weeks ago

Austin, United States Central Texas Food Bank Full time
Description

About Central Texas Food Bank

Central Texas Food Bank (CTFB) is a member of the Feeding America network and the leading domestic hunger relief organization serving 21 Counties throughout Central Texas with a facility based in Austin. With a focus on strengthening the food system and addressing the root causes of hunger and poverty, the CTFB is launching an industry-leading strategy. The Food Bank is therefore poised for innovative and thoughtful growth, which means we're looking for talented and dedicated team members to help execute our refreshed vision for Central Texas - the food bank is looking for you We offer a diverse and inclusive workplace, professional development opportunities, and a culture of service. Join us as we chart our course with our core values, Compassion, Honesty, Accountability, Respect and Teamwork.

Position Overview

The Central Texas Food Bank is looking for a dynamic, innovative and strategic Vice President of Communications to help lead the organization's brand and strategic direction refresh. The primary objective of this position is to bring a fresh perspective to the food bank's marketing and communication initiatives across varied platforms and constituencies to ensure the overall visibility and brand reputation of the Central Texas Food Bank. This includes managing and developing a team of marketing and communication professionals, strategic messaging, editorial content, media relations, brand management and positioning, integrated marketing campaigns, advertising, project management, advanced online marketing strategies, budget planning and management, reporting and analyzing hunger-related information and statistics to all constituencies. The Vice President of Communications must thrive in a fast-paced environment, quickly comprehend and act on changing priorities when necessary, and must demonstrate superior customer service, interpersonal communication and written communication skills. The ideal candidate is an energetic, enthusiastic change agent who is able to be bold while making calculated and thoughtful decisions.

Relationships

Reporting to the Chief Development Officer, and working collaboratively with the CEO, the Vice President is a member of the communications team, has two direct reports and is highly visible internally and externally, liaising with vendors, media, elected officials, donors, and internal team members. Building and maintaining collaborative and meaningful relationships is a core component of this position

Requirements

Your Qualifications
  • Bachelor's degree in marketing, communications, or a related field required; graduate degree in related field preferred.
  • A minimum of ten years' experience developing and executing public relations strategies, building/refreshing brand, and media relations.
  • A minimum of five years' progressive talent management experience, with a focus on creative talent and managing brand standards.
  • Varied marketing and communications experience including public relations, media relations, digital and traditional marketing, advocacy, internal communications, and brand management.
  • Superior writing abilities with demonstrated experience in writing feature stories or other written content that aligns with the strategic objectives of an organization
  • Excellent verbal and written communication skills
  • Strong service-oriented attitude and work ethic
  • Demonstrated ability to be a team player and work productively with others in a dynamic, fast-paced environment
  • Ability to handle multiple tasks and projects simultaneously
  • Strong organizational skills required
  • Knowledge and experience of AP style for editorial content management
  • Ability to understand technical topics and translate them for public expression
  • Professional media training and/or on-air television/radio experience preferred
  • Basic photography and video skills preferred
  • Belief in CTFB's mission, vision, values and culture, with commitment to service above all else.
  • Demonstrate a willingness and desire to work with people from diverse ethnic, socioeconomic and religious backgrounds.
Your Responsibilities
  • Plan, organize, and direct overall marketing and communication strategies and public information for the organization.
  • Lead, manage and mentor marketing and communications team members and interns.
  • Lead the strategic development of editorial content for internal and external distribution, including but not limited to; organizational messaging, talking points, scripts, articles, advertisements, op-eds, and interviews
  • Oversee, steward, and maintain Central Texas Food Bank's media relations to ensure consistent and accurate coverage of the organization's mission, vision, identity, activities and needs
  • Ensure the integrity of the Central Texas Food Bank brand
  • Lead the development of comprehensive, integrated marketing campaigns to increase community awareness, engagement, participation, fundraising, food sourcing and volunteerism
  • Lead a team in developing all integrated marketing strategies that reflect the goals and objectives of online awareness, engagement, resource development and volunteerism
  • Oversee digital properties to ensure they optimize user experience, accessibility, search engine optimization, responsive design
  • Oversee and provide guidance to all CTFB team members in propagating Food Bank messaging via all relevant social media platforms
  • Develop a high-performance team culture focused on leadership and accountability at all levels, continuous learning, collaboration, measurement, and goal achievement by modeling the way and enabling others to act.
  • Set performance goals for team members that align to CTFB's strategy, and evaluate performance against goals on a regular basis.
  • Effectively coach team members and provide supportive and developmental feedback to enhance performance. Ensure that team members develop the technical, leadership and professional skills necessary for success.
  • Actively supports organization's values, goals and objectives by leading by example
  • Demonstrates support of organizational message without blaming other departments, leaders or providing personal opinions.
  • Perform additional duties as necessary and/or requested.

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