Public Relations Director

2 weeks ago

Charleston, United States Elevance Health Full time

Location: Elevance Health supports a hybrid workplace model (virtual and in-office) with PulsePoint sites used for collaboration, community, and connection. This includes remote work and 1-2 days in office per week.

The Public Relations Director is responsible for leading the communications and public relations strategies to support designated business units and position the Company as a lifetime, trusted health partner.

How You Will Make an Impact :

  • Health Plan Communications Strategy: Develops and leads a comprehensive, strategic communications program aligned with the organization’s mission and business objectives.

  • Media Campaigns: Lead the development and execution of media campaigns that generate high-impact coverage. Create press releases, media pitches, and other communication materials to attract media attention and interest.

  • Stakeholder Collaboration: Collaborates with government relations, marketing, corporate communications, and senior management to ensure an integrated and consistent message to key external audiences. Implements strategies and tactics designed to educate and build relationships with the public and key opinion leaders.

  • Media Relations: Cultivates and maintains strong relationships with media outlets, journalists, influencers, and industry thought leaders.

  • Thought Leadership Programs: Partner with team to connect state and market-based brand narrative and priorities to position key leaders and subject matter experts as industry experts.

  • Media Monitoring and Analysis: Monitors media coverage, industry trends, and public sentiment to identify emerging issues and opportunities.

Minimum Requirements

  • Requires a BA/BS in Public Relations, Communications, Journalism, or a related field; a minimum of 8 years of experience in public relations, with a preference for health care; or any combination of education and experience, which would provide an equivalent background.

Preferred Skills, Capabilities, and Experiences

  • Proven track record of developing and executing successful public relations strategies that drive media coverage and brand awareness.

  • Excellent storytelling and writing skills, with the ability to craft engaging narratives for various audiences and platforms.

  • Crisis communication experience and the ability to handle sensitive issues with professionalism and poise.

  • Demonstrated expertise in media monitoring tools and analytics to measure the impact of PR campaigns.

  • Strategic thinker with the ability to align PR efforts with broader organizational goals and objectives.

  • Understanding of media dynamics and trends within the healthcare industry.

  • Strong familiarity with current industry trends, advancements, and challenges in healthcare, as well as the ability to leverage this knowledge to position the organization and its leaders as thought leaders.

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