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Sales Manager

1 month ago


Spartanburg, United States Nexstar Broadcasting Full time

WSPA a Nexstar Media Group station in Greenville/Spartanburg, SC is in search of a dynamic Sales Manager to take our digital revenue to the next level. As divisions within the Nexstar Media family, our Broadcast and Digital Divisions are a part of one of the nation’s fastest growing local media companies. We are looking for a leader to join our successful team. As a member of the Nexstar team, the Sales Manager will be an expert in local digital and cross platform sales, have a solid understanding of the local digital marketplace, and be knowledgeable about how to effectively package our digital assets to maximize our digital advertising and digital marketing services revenue. The successful candidate will work directly with and lead a team of Account Executives, along with a local support staff to provide solutions for local businesses and /or advertising agencies in a consultative, creative, and focused approach. This position will be the digital subject matter expert on the team. Candidates must have a curiosity to understand client needs and a desire to build professional relationships while bringing value to clients, helping to simplify their digital marketing with your recommendations. • Reports to the Director of Sales and leads a team of sellers in developing and executing sales Strategies • Drive local revenue growth and increase revenue share for the station • Self-motivated, enthusiastic, driven digital sales experts • Develop and execute go-to-market sales strategies by verticals • and by accounts • Attend sales calls and grow digital business • Develop marketing solutions across multiple platforms • Identify the developmental needs, train, coach, and mentor • Close business and meet revenue goals Requirements & Skills: • Bachelor’s Degree or equivalent combination of education and work related experience preferred • Prefer a minimum 3 years’ of experience leading account executives preferably in the broadcast or digital field • Knowledge of digital ad technology, online ad serving, ComScore and Google Analytics • IAB and/or Google AdWords Certification a plus. • Experience with Wide Orbit, Matrix, Strata, Simmons and Rentrak are a plus. • Valid driver’s license with an acceptable driving record Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv. EEO Statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.