Email Marketer

1 month ago

Colorado Springs, United States Junior Achievement USA Full time

About JA USA

Junior Achievement aims to inspire and prepare young people to succeed in a global economy. Junior Achievement is the world's largest organization that gives students relevant, hands-on learning experiences that teach them to manage their money, plan for their economic future, own businesses, develop readiness for careers, college, or technical training, and make smart academic and financial choices.

JA Worldwide, representing all Junior Achievement organizations globally, was nominated for the 2024 Nobel Peace Prize. JA was nominated for its global reach, success in delivering economic empowerment to youth at scale, and ability to find unity in diversity. For centuries, unemployment and poverty have led to political instability, violence, and war. By economically empowering youth on all continents, JA serves as a conduit for peace.

Position Summary

As an email marketer, you will develop, implement and optimize email marketing strategies for our company to help reach and connect with our target audience. This will include email content creation, email scheduling, list segmentation, email delivery and performance analysis to drive conversions and foster strong relationships with our subscribers. You will also study data insights to optimize campaigns, improve engagement and drive measurable results.

The ideal candidate will possess a passion for email marketing, a keen eye for detail and a strong understanding of stakeholder behavior. The candidate will also be able to work with JA associates across the country to set up and manage their email marketing campaigns. In return, we offer a dynamic work environment, competitive salary and a comprehensive benefits package, including health insurance and opportunities for professional growth.

Essential Functions

  • Working with the marketing team to develop and execute strategic email marketing plans and strategies.
  • Identifying target segments, defining campaign goals and determining optimal frequency and timing of sending emails.
  • Ensuring the accuracy and hygiene of the email database, maintaining opt-in practices and complying with data protection regulations.
  • Collaborating with cross-functional teams, including design, content and analytics, to align email marketing efforts with broader marketing initiatives. Develop and execute end-to-end email marketing campaigns, from conceptualization to delivery and analysis.
  • Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals and persuasive calls to action.
  • Segment and manage email lists, ensuring accurate targeting and personalized communication based on customer demographics, preferences and behavior.
  • Design visually appealing email templates that are responsive across devices and browsers.
  • Identifying opportunities for email optimization and implementing A/B testing to analyze performance metrics to optimize campaign effectiveness and engagement rates.
  • Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions and ROI.
  • Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement.

Required Qualifications

  • A bachelor's degree in marketing, communications or a related field, or equivalent experience and training.
  • 2+ years of experience as an email marketer or a marketing role.
  • Strong understanding of email marketing best practices, deliverability, GDPR and CAN-SPAM compliance.
  • Proficiency in email marketing platforms such as Dynamics365, HubSpot, Constant Contact and other marketing automation tools.
  • Familiarity with HTML and CSS for email template customization.
  • Proficiency in data analysis and reporting using tools such as Google Analytics.
  • Being accustomed to A/B testing, Google Ads and other relevant advertising platforms.
  • Excellent written and verbal communication skills with an analytical mindset to interpret data and derive actionable insights.
  • Creative thinking and the ability to develop engaging email content.
  • Strong attention to detail and organizational skills.
  • Ability to work effectively in a fast-paced and deadline-driven environment.

Desired Qualifications

  • Strong copywriting and editing skills to craft engaging email content.
  • Familiarity with Microsoft CRM integration systems and customer segmentation.
  • Understanding of email deliverability and reputation management.
  • Knowledge of email personalization and dynamic content strategies.
  • Relevant certification in email marketing or related fields.
  • Helpdesk or technical support experience a plus.

Compensation

The salary range for this position is $64,000 to $75,000 annually, with the exact salary depending on prior work experience and the assessment of one's fit for the role.

Benefits

JA USA's health care benefits are designed to provide comprehensive coverage when you need it, focusing on programs that support and encourage healthy living and overall well-being. Our robust benefits package includes medical, dental, and vision insurance, life insurance, long-term disability coverage, generous holidays and paid time off, and a 401(k) plan. Additionally, we offer free access to the Calm App to help you manage stress and enhance your mental well-being.

Commitment to Diversity

JA USA's success depends on our ability to create a diverse, equitable, and inclusive environment. We're committed to attracting, developing, retaining, and promoting a diverse workforce and infusing DE&I throughout all our internal practices. Every JA USA employee brings diverse talents to our work, and we encourage people from underrepresented backgrounds and all walks of life to apply.

Application Process

Apply via LinkedIn. The application deadline is August 12, 2024.

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