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Lead Salesforce Marketing Cloud Specialist

2 months ago

Sandy Springs, United States Resolution Technologies Full time
Lead Salesforce Marketing Cloud Specialist

Position Overview: We are seeking an experienced Salesforce Marketing Cloud Specialist to become a vital part of our organization. In this role, you will be tasked with implementing email campaigns, demand generation strategies, and lead nurturing initiatives utilizing our marketing automation tools. If you possess a strong background in Salesforce Marketing Cloud and have a keen interest in marketing automation, we encourage you to explore this opportunity.

Key Responsibilities:
  • Develop and enhance email communications and landing pages across diverse platforms
  • Collaborate with cross-functional teams to create and manage automation workflows
  • Maintain brand integrity in all email outreach efforts
  • Execute A/B testing and deliver insights based on data analysis
  • Serve as a knowledgeable resource in email marketing and automation practices
  • Foster and sustain positive relationships with both internal and external partners
  • Leverage tools such as Journey Builder, Automation Studio, and AMPscript effectively
Required Qualifications:
  • Bachelor's degree in Business or a related discipline
  • 5+ years of experience in Email Marketing
  • 3+ years of hands-on experience with Salesforce Marketing Cloud or comparable platforms
  • Understanding of A/B testing methodologies and marketing automation platform architecture
  • Proficiency in HTML, CSS, and AMPscript
  • Excellent communication and teamwork abilities
  • Capacity to work autonomously and manage priorities
  • Salesforce Marketing Cloud certifications are advantageous