Strategic Account Marketing Coordinator

1 week ago


Denver Colorado, United States Actionstep Full time

Actionstep is seeking a Strategic Account Marketing Coordinator to develop and implement comprehensive direct marketing strategies aimed at our key clientele.

In this role, reporting to the Demand Generation Manager, you will be tasked with crafting, executing, and managing Account-Based Marketing (ABM) initiatives and targeted marketing campaigns across our strategic geographic areas, driving pipeline growth, increasing deal sizes, and accelerating conversion rates throughout the sales funnel.

Your responsibilities will also include overseeing the creation and optimization of email marketing campaigns, collaborating with our leadership team to refine messaging tailored to our target audience.


Key Responsibilities:

  • Develop and maintain an ABM strategy with scheduled activities
  • Manage ABM campaigns effectively
  • Enhance email marketing initiatives
  • Optimize direct marketing systems
  • Create compelling email content
Requirements:

This position requires in-office presence for two days each week.

  • Minimum of 3 years of marketing experience, particularly in ABM and multi-channel campaigns
  • Strong ability to formulate tactical marketing strategies aligned with business objectives
  • Decisive and adaptable, capable of transitioning between strategic planning and execution
  • Ability to iterate marketing programs based on performance metrics and feedback
  • Proficient in CRM platforms such as Salesforce, HubSpot, and Outreach, along with tools like Canva and Asana
  • Exceptional project management skills
  • Self-motivated and resourceful
  • Excellent written and verbal communication abilities
  • Proven ability to collaborate with diverse teams and stakeholders to achieve results
  • Highly analytical, with a strong focus on metrics and outcomes
Benefits:

We provide an inspiring and dynamic work environment.

  • Flexible working arrangements
  • A culture of trust and teamwork, where we believe in maintaining a healthy work-life balance
  • Casual dress code
  • Birthday leave
  • Opportunities for social events and team-building activities, both remote and in-person
  • A friendly and relaxed team atmosphere
  • Excellent training and professional development opportunities


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