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Sales and Marketing Director
1 month ago
Come join our awesome team as Sales & Marketing Director at The Homestead at Rochester The Sales & Marketing Director is responsible for oversight of the entire campus including direct responsibility for the Assisted and Independent Living settings. Sales & Marketing Director Job Highlights: Top benefit packages Growth and advancement opportunities Flexible schedules Pay in lieu of benefits options Career scholarships Quality training, continuing career education and leadership programs Employee discount program About the Job: To serve as the primary community representative using knowledge of the community and services provided to generate new residents. In addition, this individual will serve as primary liaison between the facility and the community at large in marketing the facility and increasing awareness of our programs and services. Responsible for coordinating prospective inquiries from referral sources and the public, serving as the initial facility representative to inquiring parties for residency in the community; and maintaining relationships with residents and responsible parties and works to ensure occupancy goals are met. Essentials: * Serves as the sales representative for internal and external marketing * Assists Residence Director in the development of an annual and quarterly goals and sales/marketing plan and has primary responsibility for carrying out details of the plan. * Conducts an annual competitive comparison and completes the organizations approved form to inform finance department for annual rate review. * Serves as liaison between administration and nursing when coordinating the health admission screening. * Manages all inquiry calls and follows the approved VOANS sales process. * Communicates move-in information to concerned departments. * Communicates the status of move-ins and the daily occupancy to all concerned departments represented at the management meetings. * Assists in the development and implementation of marketing materials (including ensuring that all marketing materials and website is up to date and current) per brand standards. * Utilize CRM software if available or manually document all inquiries to determine key performance standards of total inquiries, inquires to tour, and tour to move-in. * Identify and develop relationships with primary referral sources. * Manage and conduct the tour process for prospective residents and necessary follow-up efforts. * Supports and promotes the VOANS' branding campaign and fundraising. * Develops an understanding payer sources including, but not limited to, private pay, elderly waiver, VA benefits and long-term care insurance. Ensures prospective residents have viable payer source. * Develops strategy and executes plan related to community development and completes all admission forms and documentation including state regulations where applicable. * Maintains supply of admission and tour packets, applications and necessary department forms. * Serves on community committees as required. * Strives to meet occupancy budgets for all services levels as a minimum acceptable performance standard. * Attends required in-services and completes assigned online * Manage direct reports where applicable. * Other duties as assigned by the Residence. Qualifications: * Graduate from a post-secondary program, preferably business, marketing or related degree preferred or equivalent work experience * 5+ years of experience in Sales & Marketing About The Homestead at Rochester: The Homestead at Rochester offers life in one of the most commonly rated "Best Cities'' in the Midwest. Our center offers the very best care, provided by the very best staff who care for the residents as well as the familial workplace culture. We want our staff to love their work while maintaining a work-life balance, so offering employees paid-time off benefits is a part of our comprehensive benefits package. Join our diverse, involved, and compassionate team and see how we earned our Gre t Place to Work certification for 4 years running.
