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Marketing Consumer Insights Manager
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Be unstoppable with us T-Mobile is synonymous with innovation-and you could be part of the team that disrupted an entire industry We reinvented customer service, brought real 5G to the nation, and now we're shaping the future of technology in wireless and beyond. Our work is as exciting as it is rewarding, so consider the career opportunity below as your invitation to grow with us, make big things happen with us, above all, #BEYOU with us. Together, we won't stop This position is responsible for delivering customer and market insights to T-Mobile Marketing Teams. Position assists in all phases of qualitative and quantitative primary research including creation of project briefs, vendor selection and management, drafting surveys, moderator's guides, and screener questionnaires, analysis, and presentation of research findings. Position writes reports by synthesizing data and provides actionable recommendations, communicating findings to Sr. Manager and Director-level business owners. Job Responsibilities: Scopes and conducts primary research including writing requests for proposals, supplier selection and management, project kickoff, and getting the research to field. Works with stakeholders to identify business needs, writes research plans and proposals to address those key business questions. Mines existing surveys and consumer data on a regular basis, to deliver insights regarding consumer satisfaction and usage behavior. Summarizes data analysis into actionable reports and presents results and recommendations Designs research and makes methodological recommendations, drafts survey questionnaires and moderator's guides. Comfortable Speaking, Reading and Writing in Spanish to manage Spanish-language projects including translations, interpreting Spanish-language feedback and bringing deep cultural understanding to insights preferred. Education: Bachelor's Degree Social Sciences/Marketing or related field Work Experience: 4-7 years Marketing research experience in Brand Research & Advertising Research across media/web channels on either vendor or client side. 2-4 years Advertising experience either traditional, digital or social media 2-4 years Research design experience and training experience. 2-4 years Experience using syndicated research in an analyst, planning, or product management function with validated ability to research specific topics and deliver insights that answer or address specific business or customer questions. 2-4 years Experience of translating research results and analysis into customer targets and product/service recommendations. 2-4 years Stronger requirements around quantitative research experience, but qualitative research experience is desired. Knowledge, Skills and Abilities Strategic problem solver with a deep curiosity about advertising, marketing, media and analytics Story driven problem solver able to interpret and visualize data with client needs in mind Highly organized and meticulous multi-tasker Strong communication skills, both written and oral in English & Spanish Proven ability to work collaboratively within a team of diverse abilities and thinking styles Naturally curious, resourceful and motivated Fast learner able to lead a variety of online survey dashboards and tools A flair for nurturing and building relationships with internal partners Demonstrate flexibility and agility, ability to respond to change, accept ambiguity and adapt to new situations quickly Knowledge of statistical data and statistical approaches to analyzing data, market research methods, instruments, data sources, and suppliers #LI-Corporate * At least 18 years of age * Legally authorized to work in the United States Travel: Travel Required (Yes/No):Yes DOT Regulated: DOT Regulated Position (Yes/No):No Safety Sensitive Position (Yes/No):No o
