Digital Business and Marketing Manager

2 weeks ago

Bellevue, United States T-Mobile Full time

Be unstoppable with us T-Mobile is synonymous with innovation-and you could be part of the team that disrupted an entire industry We reinvented customer service, brought real 5G to the nation, and now we're shaping the future of technology in wireless and beyond. Our work is as exciting as it is rewarding, so consider the career opportunity below as your invitation to grow with us, make big things happen with us, above all, #BEYOU with us. Together, we won't stop Job Overview We're looking for a Digital Business/Marketing Manager who will be responsible for the digital marketing and sales efforts across all brands, revenue products and services, and segments, with direct commercial responsibilities to T-Mobile's customer-facing lines of business (Consumer, Emerging, and TFB). This position will influence traffic drivers and build and execute digital marketing, campaign and sales strategies by understanding T-Mobile's customers and offerings and leveraging those strategies to improve business outcomes in the form of revenue and sales. A Digital Commercial Manager will be required to work collaboratively with stakeholders, understand their unique offerings, and apply different techniques to successfully implement marketing and sales strategies. The right candidate embraces experimentation and learning and is energized by the spirit of continual improvement. The position requires a high level of cross-functional collaboration, excellent analytical and communication skills, strong bias for action, and a knack for finding opportunities to deliver impact and improve process. The candidate will have experience in a fast-paced, high growth environment, ideally with technology companies. This position reports on, analyzes, and uses historical data, site/campaign performance, and research to inform and optimize tactics. Close partnership is required with other business and marketing functions across inbound & outbound communications, planning, product, and optimization to create unified customer touchpoints that deliver on digital and omni-channel outcomes. Job Responsibilities: Serve as digital marketing and sales owners, leading sales/selling strategies, conversion performance optimization, marketing, and eCommerce and digital web/app merchandising/marketing to achieve critical digital business outcomes and meet the needs of customers Lead the overall testing, personalization, optimization, merchandising, campaign and experience plan to deliver against weekly, quarterly and annual outcomes. Define and meet digital channel strategy objectives and financial/growth goals, ensuring operational excellence, optimized customer journeys and experiences, and adequate resourcing Work with Line of Business for Business and Marketing teams to implement campaign strategy, connect the customer experience and increase outcomes. Provide progress reports and insights to steer investment, while continually finding ways to improve on metrics (reported by Performance & Analytics) through testing and new initiatives Inform the product development of capabilities/functions for selling and servicing customers within web/app channels; work with Product Managers to understand offerings and highlight differentiators to customers Understand and champion a customer-centric digital channel approach, delivering a strategy that optimizes user experience Participate in strategy review meetings with senior leaders to share updates on changing market needs and potential sales opportunities and manage conversion funnel Lead and efficiently scale brand awareness and customer acquisition campaigns while actively investigating and identifying high-potential opportunities to test and incorporate into channel strategy Own data-driven decision-making based on performance analytics and customer insights Education: Bachelor's Degree Computer Science, Marketing, UX/design or equivalent deg

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