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Senior Manager, Digital Acquisition Marketing
2 months ago
Be unstoppable with us T-Mobile is synonymous with innovation-and you could be part of the team that disrupted an entire industry We reinvented customer service, brought real 5G to the nation, and now we're shaping the future of technology in wireless and beyond. Our work is as exciting as it is rewarding, so consider the career opportunity below as your invitation to grow with us, make big things happen with us, above all, #BEYOU with us. Together, we won't stop We are looking for a seasoned digital marketer to lead a team of high-performers to deliver acquisition strategies that unlock incremental business value and accelerate ecommerce growth. They will set the vision for transformative web and app experiences that deliver seamless discovery and adoption of our products, features, and services across T-Mobile lines of business. Using consumer and market insights, this role will leverage the voice of the customer and deep analytical rigor to define and influence innovative experiences that increase customer satisfaction, drive online sales, and reduce costs. They will leverage digital customer insights to collaborate with and influence cross-functional stakeholders to develop tailored promotional strategies to drive digital outcomes. They will have a strong command of data and leverage customer insights to inform learning agendas and test strategies. They will hold their team accountable for performance reporting to monitor business health, measure campaign success, and identify growth opportunities. They will accelerate business impact by leveraging data to inform strategies, testing and optimization, and improved customer flows across our digital properties. The right candidate will lead through ambiguity, inspires collaboration, experimentation and learning, and proactively challenges status quo in the spirit of continuous improvement. Their leadership philosophy will foster strong diversity, equity, and inclusion practices and have a proven track record of rewarding not just the "what", but the behaviors that drive the "how". The position requires a high level of cross-functional collaboration, excellent analytical and communication skills, strong bias for action, and a knack for finding opportunities to deliver impact and improve process. The candidate will have experience in a fast-paced, high growth environment, ideally with technology companies. Lead a team that will collectively own and drive web and app strategy for new customer accounts, spanning switcher consideration, prospecting, acquisition, and adding new lines to existing accounts. Elevate thinking and actioning of digital tactics, test plans, optimization, and success measurement across web/app customer flows that deliver against growth OKRs. Leverage deep understanding of our prospective and existing customers, its audiences & segments, pain points & what drives desired behavior to inform traffic shaping strategies, promotions, customer experience improvements, and product roadmaps. Create artifacts needed for success, including planning materials, impact sizing and forecasts, performance measurement, and learning application to optimize results. Identify opportunities for efficiency and automation and work cross-functionally on implementation. Exhibit stellar problem solving and issue resolution skills with the ability to work effectively across stakeholders while maintaining quality and attention to detail. Lead transformation through continual optimization and building efficient and scalable processes. Define and manage team's annual input and output goals that ladder into Digital Team's OKR framework. Strong team management skills with experience in hiring and developing top talent. Create an inclusive and diverse working environment that fosters collaboration and positive impact. #LI-Corporate BA required, MBA preferred 7+ years experience in Digital Marketing, Digit
